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Twitter curates special emoji for ‘Koffee with Karan’

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MUMBAI: Social media platform Twitter has created a special emoji for the talk show Koffee with Karan. The show is slated to go on air on 6 November. It will be aired on Star World and Star World HD.

Beginning today and for the rest of the season, millions of avid TV viewers can engage, interact and join the conversation using the special emoji in time for the Sunday debut.

Viewers can Tweet using several special hashtags and the iconic yellow coffee mug emoji will appear next to the hashtag in their Tweet.

“Twitter is what’s happening in the world of news, sports, and entertainment and brings fans closer to their favourite stars and top entertainment moments. Koffee with Karan is an iconic show on Indian TV and we are excited to announce creative innovations and release exclusive content and videos on Twitter for this season. The first-ever Koffee with Karan emoji and the special celebrity hashtags will also delight fans across the globe,” Twitter India head of TV partnerships Viral Jani.

As an innovative twist, every week the show will also announce a new hashtag fashioned on the name of the celebrity guest in the hot seat. This dynamic and unique hashtag will also activate the special emoji.

Twitter has been every fan’s live connection to their favourite stars and shows and the mood on the platform has been in sync with the show’s exciting comeback. The chatter around the show’s sneak peeks of episode 1 is reflective of the fun banter that is in store for rest of the season.

In its past seasons, the show has been graced by a string of A-list actors like Amitabh Bachchan, Kajol, Rani Mukerji, Kareena Kapoor, Saif Ali Khan, Preity Zinta, Aishwarya Rai Bachchan, Sanjay Leela Bhansali, Gurinder Chadha, Farah Khan, Abhishek Bachchan, Anil Kapoor, Sonam Kapoor, Parineeti Chopra, etc.

The show’s first episode will feature Shah Rukh Khan and Alia Bhatt.

In the past as well, Twitter launched special emojis for moments of national cultural significance such as Ganeshotsav, International Day of Yoga, Independence Day and Republic Day. Twitter also launched it’s emoji for a TV series for Bigg Boss10.

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