iWorld

Celebrities leverage their online brand value with Twitter’s BlueRoom

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/01/twitter2.jpg?itok=WnnCXK-n

Mumbai: Twitter taught us how to spill our hearts online in just 140 characters and now it is teaching celebrities to do the same through one on one interactions with their fans, The social media giant has finally gone public with its much awaited feature, #BlueRoom. Continuing its service of bringing fans and celebrities together, the platform has introduced Blue Room in India that allows fans to interact with their favourite celebs not only through tweets but in real life as well.

“The #BlueRoom is a special spot to host interviews, Q&As, performances and more, so you can expect to see a even more of your favourite sports stars, film and TV talent, and music artists direct from the #BlueRoom,” read twitter India’s official blog announcing the launch.

It's here! A sneak peek of Twitter India's #BlueRoom -- stay tuned this week as we bring you @video & more...pic.twitter.com/2VrUJpEaQH

In a world which is ruled by likes, favorites and shares, it is essential for celebrities to keep their online popularity up. Blue Room also gives an opportunity to celebrities to increase their online presence and interact with their fans in a more connected way.

“Any kind of initiative is good news for celebrities as it puts them directly in accessible range of audiences, which is extremely important in this digital age. Whether it is music album launches or any kind of announcements, we see more and more celebrities choosing social media and other digital platform to relay such informations to their fans. If you are not interacting with your fans through facebook or Twitter you are losing out on a lot of fanbase,” shared popular celebrity management agency CAA Kwan founding partner Indranil Das Blah.

In terms of brand value as well, it is important for celebrities to maintain their online presence and leverage it with fan engagements. “More and more brands are looking at the digital space for marketing themselves. And therefore naturally looking out for a digital footprint to grow. It helps to have a brand ambassador who has a digital footprint in place already,” pointed out Blah.

Blue Room may have gone public only now but several actors, musicians, chefs, CEOs and sports stars have already tried out the Blue Room at twitter’s office in India. Actors Kalki Koechlin (@kalkikanmani) and Karan Tacker (@karantacker) kicked off some of the first @video Q&As in the #BlueRoom using #AskKalki and #AskKaran.

Several excited fans sent out questions to the actress, some even asking her to carry out funny challenges as well:

Look who's joining us in the #BlueRoom very shortly! Tweet your questions to #AskKalki & @kalkikanmani will reply https://twitter.com/kalkikanmani/status/735353594875105280

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/napoli.jpg?itok=im3fo3xQ
Serie A club, Napoli partners Amazon to launch merchandise store

he runner-up club of 2017-18 season, Napoli in Serie A has tied-up with e-commerce giant Amazon to launch an exclusive brand store.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/whatsapp.jpg?itok=kalU53Gv
WhatsApp to limit forwarding to five chats in India

WhatsApp, the world’s most popular messaging app, is now firmly embedded into our social fabric.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/mart.jpg?itok=K5Oj3hNi
Walmart may enter video streaming biz to compete with Amazon

Retail giant, Walmart, which is in an ongoing war with Amazon in the sector, is likely to scale the war to video steaming business also.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/rpime.jpg?itok=2k5xLX6P
Prime Members in India enjoyed the biggest Prime Day yet; record number of members shopped deals and streamed movies and music

More customers in India joined the Prime membership program in the week leading up to Prime Day than in any other week before, with more than 35% of new members living in tier 2-3 towns.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/broad.jpg?itok=uL-vHx52
Broadband internet subs growth higher in May-18 than previous month

India witnessed 2.91 percent growth in broadband internet customers in the month of May 2018 (May-18, month under review) according Telecom Regulatory Authority of India (TRAI) data for the month ended 31 May 2018. Hence, 122.10 lakh (122.10 million, 1.221 crore) broadband subscribers were added...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/udaysodhi-8_0.jpg?itok=ad11d_IO
15-20% of total WC viewership for SonyLiv was female

FIFA World Cup (WC) 2018 has surpassed the expectation of Sony Pictures Networks India's digital arm, SonyLiv, by miles in terms of viewership numbers and brand associations.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/gulshan.jpg?itok=fVGXaqTq
Former Times Internet CRO Gulshan Verma joins Hotstar

After almost three years in the company, former Times Internet chief revenue officer Gulshan Verma has joined Hotstar.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/spull.jpg?itok=T6UMGZUM
Spuul Now Available at Ola’s Connected Car Platform, Ola Play

Spuul, the popular global video-on-demand (VOD) platform today announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola and its connected car platform for ridesharing, Ola Play.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/bimal_0.jpg?itok=NP7W1i6K
Viu appoints Bimal Unnikrishnan as india content head

Viu, leading OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as Vice President Content for India to focus on the service’s original content portfolio. Bimal will report to Vishal Maheshwari, Country Head for Viu India.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories