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YuppTV tech and innovative offering will make it a front-runner, says Frost & Sullivan digital media exec

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MUMBAI: With the OTT video services market disrupting traditional TV viewing habits in India, YuppTV will emerge as one the front runners in this niche segment in the next few years. Its cutting-edge technology and innovative product offering will drive customer acquisition, says Frost & Sullivan senior director - digital media practice Vidya S. Nath.

YuppTV India was recently named ?India Companies to Action Award OTT Video Services Market? at Frost & Sullivan?s 2017 India Best Practices Awards Banquet in Mumbai.

YuppTV, a leading OTT platform offering regional South Asian content to audience in India and across the globe, offers a library with over 250 channels in 14 languages, with live and catch-up options, bringing content to over 25 devices. A robust back-end technology with innovative solutions for OTT platforms and a strong product portfolio make its value proposition unique.

Nath said, ?YuppTV is a pioneer in the industry with a unique product that caters to an audience that is under-served/under-penetrated and starved of regional content. The company?s ability to leverage technological prowess to build diverse products and solutions sets it apart from the competitors. Since its launch in India, it has strategically partnered with some of the leading production studios, to bring premium regional content on an OTT platform to audiences here and abroad."

YuppTV India founder and CEO Uday Reddy said, ?When we started YuppTV around a decade ago, it was merely a dream to disrupt the traditional TV experience and make one?s favorite shows and movies easily accessible. This recognition only motivates us to further drive the change, accelerate innovation, create more jobs and hopefully, transform this world to be a better place.?

Frost & Sullivan Awards recognise companies across regional and global markets for outstanding achievement and performance in a range of regional and global markets for superior leadership, technological innovation, customer service, strategic product development, etc.

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