iWorld

×

SonyLIV announces subscription for its live sports offering

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/15/sonyliv.jpg?itok=HiHJvqE5

MUMBAI: SonyLIV, India’s first premium video on demand (VOD) service has launched subscription for its live sports portfolio today. Home to the biggest sporting events from world over, SonyLIV bolsters its premium catalogue to offer its audience an array of content to choose from.  From La Liga to UEFA Champions League to NBA along with International cricket, viewers will now be able to enjoy their favourite games on the platform with a premium subscription. 

India is one of the fastest growing markets for video consumption today. Falling data prices and user accessibility have ushered in a new wave of value seeking consumers who prefer paying up for quality content. According to the latest BCG Report, Indian OTT industry will shoot up with 40-60 million paying subscribers by 2023 and the share of SVOD will rise to almost 32% of the total revenue. By announcing subscription for its extensive live sports portfolio, SonyLIV intends to lead this growth and garner sizeable interest for all forms of sports in India.  

Currently, SonyLIV has a yearly subscription plan of Rs 499 and monthly plan of Rs 99 that covers their licensed content like the best of international content and originals. Strengthening its offerings further, the same subscription packs will now include all live sporting events also. Besides the 100+ international shows already available on SonyLIV, the viewers will also get to see the newly announced shows – Victoria, The Good Doctor S2 and Counterpart Season 2. SonyLIV also has an exciting range of original content planned for its subscribers this year.

SonyLIV has also launched a new sachet subscription pack of Rs 29 that allows users to access all content for 7 days. Following extensive research to understand the viewing patterns and paying sensibilities of the digital consumer, SonyLIV has introduced sachet subscription and plans to follow it up with more variations later. 

Sports content is one of the most potential drivers for consumption on SonyLIV with almost 3,000-4,000 live games every year spread across sports like cricket, football, tennis, fight sports and basketball. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/abhi.jpg?itok=TawSfVwU
OTT and digital is becoming mainstream for most advertisers: MXPlayer's Abhishek Joshi

With five original web-series, Times Internet-owned over-the-top (OTT) service MX Player made its grand entry in the highly contended Indian market. While the new entrant in the market has gained enough traction within six month of its launch, the platform has kept an eye on the most promising...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/airtel.jpg?itok=3RC3wsOj
Airtel plans special box for full converged entertainment & broadband

Sunil Mittal-led Bharti Airtel is significantly upping its direct-to-home (DTH) and broadband business. The leading telecom player is looking at bringing a box which will offer a full converged entertainment as well as the capacity to deliver broadband.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/hotstar_800.jpg?itok=qGIwCful
Hotstar withdraws as an associate sponsor of IPL

Hotstar, Star India's online streaming platform, has withdrawn as an associate sponsor of the Indian Premier League (IPL).

iWorld Video On Demand
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Paytm_800.jpg?itok=aaA48s4J
Paytm to offer content, news, short videos & live TV from September

Paytm will offer content, news, short videos and live television from September with an aim to increase its monthly active user base to 250 millions.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/anand.jpg?itok=G0rZnb_8
ZEE5 Global kickstarts its partnership with LuLu in the Middle East with their "Celebrating India" Festival

ZEE5 Global has kickstarted its partnership with LuLu, the top retailer in the Middle East, by powering their bi-annual Indian-themed festival “Celebrating India” rolling out across its stores in the UAE, coinciding with the Indian Independence Day. The week-long festival will highlight food,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/13/mxplayer.jpg?itok=adkstlbx
MX Player’s first integrated content partnership proves to be a success

MUMBAI: Carving a niche for themselves in the OTT market, MX Player - India’s largest entertainment platform, believes in curating content that provides ‘Everytainment’ to its viewers. The app which integrates the local media player with a wide library of online content and music on the same...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/13/Alexa-ALTBalaji.jpeg?itok=4ekS97_r
ALTBalaji’s apharan now available for Amazon Alexa users

MUMBAI: “Kehte hain jaane waale laut kar nahin aate. Galat kehte hain!”, this popular dialogue from Apharan on ALTBalaji is just one of the many reasons why, one of the best suspense thrillers in the Indian OTT space enjoys such a high mass appeal. As massification of OTT grips the nation and the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/13/snapdeal.jpg?itok=B6YmKrkd
Snapdeal launches Voonik’s apparel on its platform

MUMBAI: Snapdeal, India’s leading value-focused marketplace, has launched over 350 products from the fashion brand Voonik on its platform. The products include bestsellers from apparel and footwear categories, including kurtis, tops, dresses and bottom wear for women, and footwear, T-shirt, shirt...

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/12/zee5.jpg?itok=bcXG5azV
ZEE5 curates & creates special content this independence day

MUMBAI: This Independence Day, ZEE5, India’s fastest growing OTT platform premieres two original web series– Gondya Ala Re in Marathi and Satyameva Jayate in Bengali. The platform has also acquired rights for the world digital premiere of the critically acclaimed The Tashkent Files. In addition to...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories