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Regional OTT content more than just catch-up TV

MUMBAI: The rise of digital content platforms has forever changed television viewing in India. The revolution in the over-the-top content (OTT) and video-on-demand (VOD) industry in the country is reminiscent of the growth of satellite television during the 1990s. Due to the rollout of 4G services...

iWorld Over The Top Services
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Falcon Media to help MSOs gain ground against OTTs

MUMBAI: The dynamics of the over-the-top (OTT) segment in India are about to change. Even as OTT content is replacing people’s desire for TV, Falcon Media House (Falcon) and Media Nucleus are working towards ensuring that cable channels effectively compete with OTT players.

iWorld Over The Top Services
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OTT leads over TV on brand discussions among viewers: Study

MUMBAI: A study by the Interactive Advertising Bureau (IAB), a US-based not-for-profit research company, has found that 56 per cent of people who co-view OTT talk about the brands they see while viewing content on TV screens. Co-viewing is the act of watching with others. On TV it is 50 per cent....

iWorld Over The Top Services
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India, China focus of report on 'bundling interactive services with IPTV content delivery' to accentuate market

MUMBAI: Interactive Services are being bundled with Internet Protocol Television (IPTV) content delivery to accentuate market. QYResearchReports.com has announced the addition of a new market intelligence report, titled “Global Internet Protocol Television (IPTV) Market Research Report 2021”. The...

iWorld IPTV
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India, US lead in VoD subs as global viewing increased 34 per cent

MUMBAI: Millennial consumers worldwide lead the growth of online video consumption, according to a research report from Limelight Networks, a leader in digital content delivery. Taking a close look at consumers’ changing viewing habits, the annual report shows that the average global viewer...

iWorld Video On Demand

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