Mumbai: Vistas Media Capital's Planet Marathi OTT, home to record-breaking original content, is ready to step up its robust performance as it completes its one-year run.
The platform has seen a phenomenal spike of 500 per cent in its subscriber base, which spans globally across the UK, US, New Zealand, the continent of Africa and other countries. The first platform of its kind, it hosts web series, films, talk shows, music, reality shows, and other forms of entertainment in Marathi.
Since its inception in August 2021, the platform has seen a whopping 550K+ instals and 24+ million video plays. Various marquee and big league players, including Tata Play and Jio Ads, have collaborated with Planet Marathi OTT on various levels to capitalise on the robust, superlative library being the only exclusively Marathi OTT player. To increase its own reach and cater to a wider audience, the OTT platform has entered into partnerships and will be collaborating with telecom providers.
Emerging as a name to reckon with in the Marathi entertainment industry, Planet Marathi OTT has established itself as an innovative player given its fresh, experimental, and original approach to the web space. The upcoming impressive slate of titles includes Mrinal Kulkarni's directorial venture "Sahela Re'' starring her, Sumeet Raghavan, and Subodh Bhave; RaanBaazaar director Abhijit Panse’s next political outing Raaji-Naama; new age romantic drama, "Eka Hatacha Antar." Other names in the content line-up include "Athang," Soppa Nasta Kahi Season 2, Gemaadpanthi, Compass, Aamcha Aahe, Baby On Board, Chikatgunde Season 2 and Crypto Aajji.
Speaking about this record breaking milestone, Planet Marathi OTT founder Akshay Bardapurkar commented, "We have been fierce in our vertical and horizontal expansion and as we complete one year, the entire Planet Marathi OTT team is able to look back with pride and satisfaction on the kind of achievements we have had. However, we are far from done. We are excited to announce a large slate of OTT content which will further blur boundaries and catapult us to compete with big league content players. The goal gets bigger every year and we are just beginning to make a mark."
