iWorld

Netflix hires Indian origin TV exec Bela Bajaria as content VP

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/09/netflixvpcontentbelabajarai800x800_6.jpg?itok=Z2YZ6wwx

MUMBAI: Even as Netflix has been strengthening its Asia team by hiring locals with Asian and international experience, it has also been bolstering the talent at its HQ.  Last week, the leading global video streaming site, announced that it had roped in former Universal Television (NBCUniversal’s TV unit) president Bela Bajaria as vice-president of content. She is slated to join Netflix from 1 November, replacing Sean Carey, who is leaving the company.

The London-born-but-raised-in-east-Africa-and-settled-in-Los-Angeles Bajaria is of Indian origin, At Universal Television, Bajaria supervised creative programming for the studio and producing such hit series as Master of None and Unbreakable Kimmy Schmidt for Netflix; Brooklyn Nine-Nine for FOX; The Mindy Project for FOX and Hulu; Superstore for NBC and Bates Motel for A&E, among several others. She developed Gypsy, starring Naomi Watts, for Netflix which will premiere in 2017 as well as Pure Genius for CBS and The Good Place for NBC, which are on the network’s 2016 fall schedules.

Bajaria has in the past been ranked amongst the top  TV executives in the US when she headed Universal Television.  She left the production outfit  when she had a run-in with executives at NBC Studios for not buying enough content from her company, even though Fox and CBS were.

At Netflix, Bajaria has been mandated with leading the team focused on TV and film licensing from major U. studios, as well co-production relationships with major US networks. She will also oversee a new team developing original unscripted programs for Netflix.

Netflix CEO Reed Hastings and chief content officer Ted Sarandos have said time and time again that the company wants to keep showcase the best in class engaging content for its subscribers and a budget of $5 billion has been kept aside for this year to acquire and create content.

“Bela is a great creative television executive with broad experience and deep industry relationships,” said Sarandos. “Having worked closely with her on Master of None and Unbreakable Kimmy Schmidt, we know we have found the perfect executive to lead this new effort.”

"I am looking forward to joining Netflix, an innovative company that supports creative vision and fosters risk-taking. Having worked closely with Ted, Cindy and the team, I know they are great creative partners and care deeply about the experience of talent, their partners and their members,” said Bela Bajaria. “They are a dynamic group and I’m looking forward to continue building new partnerships at Netflix with amazing talent and studio and network colleagues."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/ajit-mohan.jpg?itok=ITPivFI5
Hotstar to exclusively live-stream Paytm Ranji Trophy

Underscoring its position as the home of cricket, Hotstar, a video streaming platform, is the exclusive partner for the Paytm Ranji Trophy 2017-18. The Paytm Ranji Trophy, now in its 84th season, kicked off on October 6th with the group stage matches.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Reed_Hastings_1.jpg?itok=SP_NGTFg
Netflix's international streaming boosts rev in Q3, op income almost doubles

BENGALURU: Global internet entertainment company Netflix, Inc., (Netflix) reported 30.3 per cent year-over-year (y-o-y) increase in consolidated operating revenues for the quarter ended 30 September 2017 (Q3-17, current quarter) as compared to the consolidated revenue for the corresponding year-ago...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/rishi.jpg?itok=dsbFqZtv
ARK Infosolutions wins Digital Studio award

Value-added distributor for technology products ARK Infosolutions has bagged two awards for the best national distributor (production) and best regional distributor (Production) (West) at the 2nd Digital Studio India Channel Partners Awards 2017.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/sony-liv.jpg?itok=17uqEXJG
SonyLiv plans to take unique food content to 8k hrs by Sept '18

Who is the first mover in the OTT space to introduce food as a genre? SonyLiv has -- on World Food Day (16 October) -- introduced the food genre to its existing line-up of diversified content.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/CASBAA.jpg?itok=9o9CJ8JS
CASBAA forms 'Coalition Against Piracy,' hires content protection veteran Neil Gane

MUMBAI: CASBAA has announced the formation of the Coalition Against Piracy (CAP), a major initiative to coordinate industry resources in the fight against rampant content theft. It has appointed Neil Gane, an industry veteran in content protection, as the general manager of CAP. Gane will direct...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/Gaurav_Gandhi-800x800.jpg?itok=95X9Z57z
Bigg Boss Season 11 garnered 70 mn views on Voot in 10 days

MUMBAI: Colors ace Bigg Boss Season11 has garnered a big buzz on the internet. It has amassed around 70 million views in just the first 10 days of the show on Viacom18’s Voot. Voot carries every aspect of Bigg Boss including the full episodes, voting, MTV Bigg Boss Extra Dose and several exclusive...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/IAMAI.jpg?itok=iBaPW91i
150 IoT start-ups in 3 cities in as many yrs: IAMAI, Napino tie up

NEW DELHI: The Internet and Mobile Association of India (IAMAI) has teamed up with Mobile10X and Napino Auto & Electronics Limited to bring together startup entrepreneurs so that they can realise their true potential and evolve Internet of Things (IoT)-based ecosystem in the country.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/inmates.jpg?itok=q3TmqTlM
TVF: From Roommates to Inmates

After the success of The Viral Fever’s Permanent Roommates series, the web content producer is back at it with a new plot in TVF Inmates. Three boys and two girls with outrageous personalities share a house in Mumbai.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/Untitled-1.jpg?itok=4OjyMXk8
Netflix: Kashyap, Motwane to direct parallel 'Sacred Games', targeting 5-6 originals in a year

MUMBAI: Renowned filmmakers Vikramaditya Motwane and Anurag Kashyap have been commissioned to work on two parallel stories in Netflix's maiden India-set original series 'Sacred Games' based on Vikram Chandra's best-selling novel.

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories