iWorld

Netflix hires Indian origin TV exec Bela Bajaria as content VP

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/09/netflixvpcontentbelabajarai800x800_6.jpg?itok=Z2YZ6wwx

MUMBAI: Even as Netflix has been strengthening its Asia team by hiring locals with Asian and international experience, it has also been bolstering the talent at its HQ.  Last week, the leading global video streaming site, announced that it had roped in former Universal Television (NBCUniversal’s TV unit) president Bela Bajaria as vice-president of content. She is slated to join Netflix from 1 November, replacing Sean Carey, who is leaving the company.

The London-born-but-raised-in-east-Africa-and-settled-in-Los-Angeles Bajaria is of Indian origin, At Universal Television, Bajaria supervised creative programming for the studio and producing such hit series as Master of None and Unbreakable Kimmy Schmidt for Netflix; Brooklyn Nine-Nine for FOX; The Mindy Project for FOX and Hulu; Superstore for NBC and Bates Motel for A&E, among several others. She developed Gypsy, starring Naomi Watts, for Netflix which will premiere in 2017 as well as Pure Genius for CBS and The Good Place for NBC, which are on the network’s 2016 fall schedules.

Bajaria has in the past been ranked amongst the top  TV executives in the US when she headed Universal Television.  She left the production outfit  when she had a run-in with executives at NBC Studios for not buying enough content from her company, even though Fox and CBS were.

At Netflix, Bajaria has been mandated with leading the team focused on TV and film licensing from major U. studios, as well co-production relationships with major US networks. She will also oversee a new team developing original unscripted programs for Netflix.

Netflix CEO Reed Hastings and chief content officer Ted Sarandos have said time and time again that the company wants to keep showcase the best in class engaging content for its subscribers and a budget of $5 billion has been kept aside for this year to acquire and create content.

“Bela is a great creative television executive with broad experience and deep industry relationships,” said Sarandos. “Having worked closely with her on Master of None and Unbreakable Kimmy Schmidt, we know we have found the perfect executive to lead this new effort.”

"I am looking forward to joining Netflix, an innovative company that supports creative vision and fosters risk-taking. Having worked closely with Ted, Cindy and the team, I know they are great creative partners and care deeply about the experience of talent, their partners and their members,” said Bela Bajaria. “They are a dynamic group and I’m looking forward to continue building new partnerships at Netflix with amazing talent and studio and network colleagues."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/napoli.jpg?itok=im3fo3xQ
Serie A club, Napoli partners Amazon to launch merchandise store

he runner-up club of 2017-18 season, Napoli in Serie A has tied-up with e-commerce giant Amazon to launch an exclusive brand store.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/whatsapp.jpg?itok=kalU53Gv
WhatsApp to limit forwarding to five chats in India

WhatsApp, the world’s most popular messaging app, is now firmly embedded into our social fabric.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/mart.jpg?itok=K5Oj3hNi
Walmart may enter video streaming biz to compete with Amazon

Retail giant, Walmart, which is in an ongoing war with Amazon in the sector, is likely to scale the war to video steaming business also.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/rpime.jpg?itok=2k5xLX6P
Prime Members in India enjoyed the biggest Prime Day yet; record number of members shopped deals and streamed movies and music

More customers in India joined the Prime membership program in the week leading up to Prime Day than in any other week before, with more than 35% of new members living in tier 2-3 towns.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/broad.jpg?itok=uL-vHx52
Broadband internet subs growth higher in May-18 than previous month

India witnessed 2.91 percent growth in broadband internet customers in the month of May 2018 (May-18, month under review) according Telecom Regulatory Authority of India (TRAI) data for the month ended 31 May 2018. Hence, 122.10 lakh (122.10 million, 1.221 crore) broadband subscribers were added...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/udaysodhi-8_0.jpg?itok=ad11d_IO
15-20% of total WC viewership for SonyLiv was female

FIFA World Cup (WC) 2018 has surpassed the expectation of Sony Pictures Networks India's digital arm, SonyLiv, by miles in terms of viewership numbers and brand associations.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/gulshan.jpg?itok=fVGXaqTq
Former Times Internet CRO Gulshan Verma joins Hotstar

After almost three years in the company, former Times Internet chief revenue officer Gulshan Verma has joined Hotstar.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/spull.jpg?itok=T6UMGZUM
Spuul Now Available at Ola’s Connected Car Platform, Ola Play

Spuul, the popular global video-on-demand (VOD) platform today announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola and its connected car platform for ridesharing, Ola Play.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/bimal_0.jpg?itok=NP7W1i6K
Viu appoints Bimal Unnikrishnan as india content head

Viu, leading OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as Vice President Content for India to focus on the service’s original content portfolio. Bimal will report to Vishal Maheshwari, Country Head for Viu India.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories