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Hooq hooks CBS’ Jennifer Batty as CCO

Earlier this year, OTT service Hooq cofounder and chief content & distribution officer Krishnan Rajagopalan relinquished his post, which lay vacant. Today, the burgeoning SVOD’s service’s CEO Peter Bithos announced that the position has been filled as a replacement has been found in former RTL...

iWorld Over The Top Services
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Nielsen estimates US TV homes for '17-'18 season at 119.6 mn

NEW DELHI: Nielsen’s latest national TV household universe estimates for the United States says there are 119.6 million TV homes for the 2017-18 TV season. In contrast the total number of Indian television homes estimated by Broadcast Audience Research Council of India (BARC India) earlier this...

Television TV Channels Viewership
Hotstar & CBS agree to bring Showtime content & brand to India

Hotstar, India’s largest premium streaming platform, and CBS Corporation today announced an SVOD content licensing and trademark agreement for SHOWTIME in India. The agreement will introduce the SHOWTIME brand to India for the first time and bring a roster of Emmy® and Golden Globe® winning...

iWorld Over The Top Services
US$ 232-bn TV ads market expanding at 7% CAGR, online TV fastest growing: Report

MUMBAI: The global television advertisement market has reached a value of around US$ 232 bn in 2016, exhibiting a CAGR of around 6.8% during 2009-2016. "Research and Markets" recently announced the addition of the "Global Television Advertising Market Report & Forecast 2017-2022" report to...

MAM Marketing MAM
SintecMedia & Lotame bring dynamic audience targeting to broadcast TV

MUMBAI: SintecMedia and Lotame have announced plans for an integration that will deliver audience segments from the Lotame DMP directly to SintecMedia's frontend proposal system, OnBoard. SintecMedia is the preferred broadcast management for linear and digital, and a software partner for over 300...

Technology Software Applications

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