iWorld

Netflix CEO excited about Disney’s entry into OTT

For the first 100 million in India, Netflix will focus on English entertainment consumers

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/13/ceo.jpg?itok=Oq6fBR85

MUMBAI: Netflix has a new market threat – the upcoming streaming service Disney+. Despite all the market speculation, Netflix CEO Reed Hastings seems calm and relaxed. Hastings has said in an interaction with ET Now that he is excited about Disney’ launch and even praised it saying that the service looks good. He also mentioned that the service is thriving already in a highly competitive space amid HBO, YouTube, Hotstar, Amazon and linear TV.

In terms of the Indian market, where the company is looking for the next 100 million subscribers, Hastings thinks they have been very successful in three years. After a free trial of one month, Netflix charges Rs 500 per month, which Hastings thinks is totally worthy for the high quality content the service offers as people in India pay Rs 200-250 ticket for one movie. He admits that there are free services like YouTube and cheaper options like Hotstar and Amazon but the Netflix boss is confident about his content.

While Hastings does not deny the fact that with the current pricing it’s tough to penetrate mass audience, he thinks it is good enough for the first 100 million. For the first segment of target audience, Netflix is really focused on the fragment that watches English entertainment. Later on, the company will explore Hindi and other regional languages after getting into that market properly. He also said Netflix will have more pricing options in future but not for the next couple of years.

“You know, we are the only one in the world with Sacred Games, House of Cards, To All the Boys I’ve Loved Before. So, all our content is exclusive and if we can build excitement around our content which is a unique proposition, then we will have great success. When you subscribe to Netflix, it’s not the only thing you do, you may use YouTube, Hotstar, other entertainment apps, so it’s one of the things that makes you happy,” Hastings commented.

After Netflix’s Q3 results, there were reports that Netflix may slightly tilt its strategy when it comes to original movie release. There may be a number of Netflix originals which will have limited theatre screening.  While asked about that, Hastings said it already releases movies in film festivals and the OTT  is only an extension of that.

As many investors are betting hard on Netflix, the CEO was asked about the reason. Taking the example of India where online content is exploding after Jio’s entry, he said that it is happening everywhere else in the world. People are using more internet thanks to low cost data which is really propelling the growth of services like Netflix.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/voot.jpg?itok=bDhBAchU
Voot unveils five new short films

Deviant desires, wicked love, and tangled truths, VOOT Originals ‘SHORTCUTS’ Produced by Tipping Point, a Viacom18 Studios Production, has unveiled the next set of five short films.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/eros.jpg?itok=WyGGqS90
Eros Now, Jean-Claude Biguine India collaborate

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International, a global Indian entertainment company, has announced a special partnership with French salon and spa chain, Jean-Claude Biguine (JCB).

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/mix.jpg?itok=vKyQTFN8
T-Series ventures into digital space with web series, films

After proving to be the mogul of music industry and establishing themselves a successful film studio, T-Series is all set to enter the digital space with web series and web films. Bhushan Kumar’s T-Series along with producing films and music videos have ventured out into locking scripts for web-...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/zee5.jpg?itok=YNXzkwgX
ZEE5 lines up 72 new originals till March 2020; continues focus on regional market

Ushering in its first anniversary, ZEE5 announced an extensive line-up of 72 new Originals on the platform till March 2020. Staying true to ZEE5’s founding philosophy of focusing on regional content, this includes shows across multiple genres and languages including Hindi, Tamil, Telugu, Marathi,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/voot.jpg?itok=jenJUOYL
This Valentine’s Day, VOOT asks you to share the love and ignore the drama

This Valentine’s Day, Voot's all set to interest its viewers with some love, some slips, and all the drama that comes with the two by means of a cheeky video series. The ‘Day of Love’ is celebrated with some short, quirky and admittedly real videos that show all that goes down if you address your...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/mirzapur.jpg?itok=q2630MX6
Amazon Prime Video greenlights six new India originals, Mirzapur to get season two

MUMBAI: Amazon Prime Video today announced the greenlighting of more than 20 new and returning Prime Original Series to go into production in the UK, Germany, Italy, Spain, India, Japan and Mexico. In addition to delighting local audiences, many of the Prime Original series will be available to...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/Shemaroo.jpg?itok=xzNbln3B
Shemaroo Entertainment starts OTT journey banking on its popular titles

Content powerhouse Shemaroo Entertainment has taken the OTT dive. The new platform ShemarooMe will have seven distinct categories on offer - Bollywood Classic, Bollywood Plus, Gujarati, Kids, Bhakti, Ibaadat and Punjabi. Rather than focusing on the rat race, Shemaroo perceives the new journey as a...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/13/amagi.jpg?itok=aj0KYqn2
Tastemade continues to expand its linear OTT footprint with Amagi

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that Tastemade, a Santa Monica-based global media company with a mission to inspire the taste of a generation, has added its latest distribution partner for its linear channel and VOD content offering –...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/13/sony-liv.jpg?itok=DZ3PBoOB
SonyLIV celebrates the season of love this valentine’s day

‘There is only one happiness in life: to love and be loved’.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories