iWorld

Hotstar and Akamai create internet history

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/25/hotstar.jpg?itok=8Fy1JGji

MUMBAI: Hotstar, India?s leading premium streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world?s most trusted and largest cloud delivery platform, to create streaming history on 22 May 2018 during the first qualifier match of VIVO IPL 2018. The match between Sunrisers Hyderabad and Chennai Super Kings attracted an unprecedented 8.26 million peak concurrent viewers tuning in simultaneously to witness the nail-biting finish, thereby breaking all previous records in online video streaming across the world. Over four hours, more than 26 million viewers tuned into Hotstar to watch the match.

The previous record is believed to have been established by YouTube when Felix Baumgartner?s space jump in 2012 saw a peak of just over 8 million concurrent viewers tuning in to watch the event.

Hotstar?s steady march into the record books started in 2017, when it recorded a peak concurrency of 4.8 million simultaneous viewers during the India-Pakistan ICC Champions? Trophy final match, the highest in APAC at the time. The opening week of Vivo IPL 2018 upended this record with 5.5 million concurrency recorded on 10 April, followed by the next peak of 7.1 million on 25 April. The peak seen during the ICC Champion?s Trophy Final was nearly doubled during the VIVO IPL 2018 match between Sunrisers Hyderabad and Chennai Super Kings. With all sports streaming records broken, the next frontier was to go beyond just sports and raise the bar on streaming as a whole.

Commenting on the historic development, Hotstar, CEO, Ajit Mohan added, ?Four years ago, when we started streaming IPL, 8 million viewers would have been a big deal for the whole tournament. Crossing 8 million simultaneous users is a testimony to the power of VIVO IPL and evidence of the abiding passion of cricket fans. It is not just about the scale, however. It is about reinventing the sports experience online and constantly raising the bar. Our objective is to create the future of social TV. And we are proud that the tech that we are building is expanding the frontiers of online video.??

Akamai Technologies, Vice President, Media, APJ, Parimal Pandya commented, ?Over the past year and a half, Hotstar has broken several online viewing records at the regional level. A contributing factor was technology from Akamai playing a role in bringing down the latency drastically so users can enjoy the live action almost as well as people watching it on their television. This is a clear indicator of the fact that, driven by technology from Akamai, live sporting action can be enjoyed on a smartphone which is the new frontier for audience engagement and growth.?

VIVO IPL 2018, now in its final week, to be concluded on Sunday 27 May 2018, is the fifth year that Hotstar is streaming the tournament. The current edition of the tournament marks a sharp upgrade in viewing experience, with additions like WatchN?Play, a skill based game that tests the cricket fans? knowledge as they watch, VR to really immerse the viewer in the on-field action, and feeds available in 8 languages.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/hotstar_800.jpg?itok=cvtBpj7Z
Star India adopts Hotstar-only model in US, channels to go off cable TV from 5 January

There’s a lot happening at Star India at the moment with its integration into the media and entertainment giant Disney underway. A crucial aspect of that arrangement played out on Thursday as president 21st Century Fox, Asia and chairman and CEO of Star India Uday Shankar was named chairman Star...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/voot.jpg?itok=pN1o0lJn
Voot to stream 'It’s not that simple' S2

Voot is all set to roll out its original series, It’s Not That Simple—S2, starting 14 December 2018.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/eros.jpg?itok=8oY_53Ap
Eros Now Expands its Presence in Indonesia Through Partnership with XL Home of XL Axiata

Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT)

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/amazon.jpg?itok=mipYjx0N
Amazon Prime Video announces ‘Breathe’ S2

Amazon Prime Video today announced that it has commenced the production of an all-new season of the Prime Original Series, Breathe.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/paytm.jpg?itok=NXuhGUck
Paytm Money enables ‘UPI Payment’ facility for Mutual Fund Investments

Paytm Money - India's largest online only platform for Mutual Fund investments & the wholly owned subsidiary of One97 Communications Limited which owns the brand Paytm, today announced that its investors can now make mutual fund investments using UPI based payment mode on the app.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/insta_0.jpg?itok=yPWoeSHU
Instagram's Year In Review sees heart emoji top the charts

Facebook-owned photo and video-sharing platform Instagram has released its ‘Year In Review’ 2018 report, sharing all the different ways Instagram's global community expressed itself to get closer to the people – and things – they love.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/jkn.jpg?itok=1AhFWTiq
IndiaCast partners JKN Media to bring Indian content to Thailand

In a bid to strengthen its international foothold and provide unparalleled entertainment to the transnational viewers, IndiaCast Media Distribution - the domestic and international distribution arm of Viacom18 and TV18

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/swati.jpg?itok=k6UaO6Nj
Netflix’s Swati Shetty steps down

Netflix international originals and acquisitions director for India Swati Shetty has put down her papers after a successful stint of more than two years with the company.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/paytm.jpg?itok=B_GtOF6l
Paytm launches ‘Paytm Cashback Days’ - India’s biggest Payments Festival from 12-16th December 2018

Paytm, the brand owned by One 97 Communications, India’s largest digital payments platform, launched the country’s largest Payments Festival, ‘Paytm Cashback Days’ from 12th to 16th December 2018.

iWorld e-commerce

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories