iWorld

Flipkart likely to buy stake in Hotstar: Report

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/18/Flipkart_Hotstar.jpg?itok=GC41m5wZ

MUMBAI: Flipkart is taking a leaf out of Amazon’s book. Like its US rival, Flipkart is looking at buying a stake in India’s leading OTT platform, Star India-owned Hotstar, according to a report in Mint.The OTT scenario in India is booming with Netflix and Amazon Prime Video betting millions on the Indian market as well as several domestic ones providing content. Amazon’s US strategy is to get people hooked to shopping through its video content. Flipkart is likely adopting the same method and using content to increase its shoppers.Hotstar was launched in India in 2015 - about a year ahead of streaming giant Netflix and nearly two years ahead of Amazon Prime Video’s debut in the country. The OTT platform remains well ahead of both in terms of its popularity with domestic users.A Hotstar representative denied any such talks with Flipkart, but said it was open to partnerships that can help grow the internet ecosystem in India and beyond, according to the report.Flipkart has already tied up with Hotstar to launch a video advertising platform in July. Hotstar is also one of the internet partners for Flipkart Plus, its customer loyalty programme competing with Amazon Prime.Hotstar has been offering premium content like HBO's Game of Thrones and live-streaming of popular Indian Premier League (IPL) cricket for an annual subscription of Rs 999 ($13.90).Walmart acquired about 77 per cent of Flipkart for nearly $16 billion in what was the US retail giant's largest-ever deal and a move to take on arch-rival Amazon in a key growth market. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/hotstar.jpg?itok=lr8DQzBn
Hotstar to disrupts online video subscriptions with Hotstar VIP

Hotstar, India’s leading video streaming platform, launches ‘Hotstar VIP’ - a subscription that offers audiences the best of content at just INR 365 per year.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/netflix.jpg?itok=aSXRSjHA
Netflix declines being part of Apple TV service

Streaming giant Netflix will not make its content available on Apple’s upcoming video offering.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/google.jpg?itok=c7IyZdje
IPRS grants music license to Google for India

The Indian Performing Right Society Limited (IPRS) has granted a license to Google, enabling the company to utilise IPRS members’ Indian works repertoire in India across YouTube and related services.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/nazaraaa.jpg?itok=jKlqTZYb
Nazara Technologies, Delta Corp to invest Rs 40 cr in HalaPlay

Nazara Technologies Ltd and Delta Corp Ltd, which is India based casino gaming company, together will invest Rs 40 crore as part of Series-A funding round in an online daily fantasy sports platform, HalaPlay.

iWorld Gaming
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/kubrra.jpg?itok=LQ-03-af
Kubrra Sait to host an interactive Bollywood quiz show on Facebook

Internet's latest sensation, Kubbra Sait is all set to host Jhacaaash, an interactive Bollywood quiz show on Facebook Live.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/zee5_0.jpg?itok=We4es3Mn
Vodafone Idea & Zee Entertainment add a new dimension to content partnership

Vodafone Idea Limited, India's leading telecom operatorandZee Entertainment Enterprises Limited (ZEEL) announced a strategic partnership today for ZEE5 – the fastest growing OTT platform in the country.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/netflix.jpg?itok=spli8FRR
Netflix announces the date and releases the trailer for its new Marathi film, 15 August

After receiving a hugely positive response on its first regional title Firebrand, Netflix today launched the trailer of its upcoming licensed original Marathi film, 15 August.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/zee5.jpg?itok=LGvb1Anl
ZEE5 and Nestaway partner for an exclusive offer

ZEE5, India’s fastest growing OTT platform, and Nestaway Technologies, India's largest managed home rental network, announced their partnership to offer a bespoke gift of ZEE5 premium subscription to Nestaway Assure customers.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Darshan_Bhatt.jpg?itok=TjrpmxlY
The digital content boom - trends in 2019

When is the last time you followed a full show on TV? With the advent of digital streaming platforms, it’s something that is hard to recall for most people. There was a time when having access to digital content in itself was exciting. But in this user-driven world and the dynamics that come with...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories