How 'internet' mourned Jayalalithaa's death


MUMBAI: 5 December, 2016, was a dark day. Not just for Tamil Nadu politics, but for everyone inspired by and believing in the strength of a self-made woman who rose to the senior ranks of leadership.

Tamil Nadu’s former chief minister and AIADMK supremo J. Jayalalithaa’s death was a shock to the entire nation.

The announcement itself shrouded in doubts, rumours, misreporting and impending fear of rioting, it set India, and even people abroad, talking about it through social media.

So much so, that between 4 and 8 December ‘Jayalalithaa - Tamil Nadu Chief Minister’ was the most searched topic on Google search, according to data collated by the digital marketing enterprise Liqvd Asia.

Mention of ‘Jayalalithaa’ also surged during this span of time.


If one were the spread out the reception/ reaction of her death on the internet into various platforms, it was clear that most people were mourning her death on Twitter. Twitter lead the discussions with a staggering 97.2 per cent, followed by comments. A total of 609K conversations on her were recording online during this time, as per the data provided by Liqvd Asia.


Going by regions, Puducherry showed complete interest in the matter with 100 per cent of its online conversation surrounding Jayalalithaa’s death. It followed naturally by Tamil Nadu. 36 per cent of the conversation coming from Andaman And Nicobar Islands too were about Jayalalithaa’s death.


Globally, while almost 75 per cent of the conversation recorded in India was about Jayalalithaa, the U.S., Malaysia and the UK too were talking about the same.


(The above story is based on the info-graphics provided by Liqvd Asia)

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