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Isobar specialists to power globally connected commerce offering

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MUMBAI: Isobar, part of Dentsu Aegis Network, has announced the launch of a global Isobar Commerce practice.

The commerce practice will deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight. This will bolster Isobar?s strategic capability to deliver commerce solutions through the Isobar Commerce practice and will include 1,000+ commerce specialists across Isobar?s network in Americas, EMEA and Asia-Pacific.

As part of the launch, centres of excellence have been established in Americas1, EMEA2 and Asia-Pacific3, and market-leading commerce company Bluecom will be rebranded as Isobar Commerce. The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery centres within the Isobar network.

Combined with the digital creative, design capability and omni-channel expertise within Isobar, the Isobar Commerce practice will bring brand inspiration and commercial interaction closer together. The practice will further improve the performance, efficiency, and ROI for a client?s digital transformation efforts and support Isobar?s position as a leading digital agency. Isobar is the only agency named as a Leader on Gartner?s Magic Quadrant for Digital Marketing Agencies for the third consecutive time (2015, 2016, 2017) and as a Leader in The Forrester Wave?: Digital Experience Service Providers, Q4 2015.

The Practice will deliver commerce experiences using platforms and solutions with the biggest technology players, including Salesforce, Adobe, SAP Hybris and Magento ?combining strategic, technology and operational support to multimarket and regional clients. It will also cover strategy and brand commerce in third-party market-places, such as Amazon and Tmall. The end-to-end offering includes commerce strategy and consulting, customer experience design, data and technology implementation and platform management to ensure rapid growth for our clients.

Isobar global CEO Jean Lin explained: ?The reinvention of last mile is a key part of business transformation today, and the commerce specialists from our global practice will help our clients to win in the digital economy. As part of Isobar?s Brand Commerce strategy, we utilise data, customer experience and technology expertise to create seamless experiences that deliver measurable commercial success. The creation of the Isobar Commerce practice will further strengthen our commerce capability and global consistency to bring brand inspiration and transaction closer.?

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