MUMBAI: Mobile service firm Bharti Airtel has launched its 'India-South Africa Series Cricket Pack' for its postpaid and prepaid customers in Delhi and NCR.

Customers who subscribe to this Pack can listen to ball-by-ball score updates for the entire series - five One Day Internationals and three Test Matches. Customers will also get free SMS Alerts after every six overs in each match of the series.

Bharti Airtel Limited CEO (mobile services) Delhi and NCR Christopher Tobit said, "Cricket has a fanatical following among all demographics. We are delighted that Airtel customers will now have the advantage of following the India - South Africa series while on the move."

To subscribe to the service, a customer just needs to call a toll-free number 646601. The one time cost of the Airtel India-South Africa Series Cricket Pack is Rs. 99 and is valid till 6 January, 2007 i.e. the duration of the entire series. To listen to the ball-by-ball score updates, a customer needs to call the same toll free no. and the maximum duration per call is five minutes.