Sony Six in deal with Setanta for Rugby content

MUMBAI: Setanta Sports, the international sports broadcaster, has agreed a multi-year deal to distribute its exclusive rugby programming on Multi Screen Media?s sports channel Sony Six.

Sony Six will broadcast live coverage of the RBS Six Nations, Super Rugby and Rugby Championship (formerly Tri Nations) as well as showing Setanta?s flagship rugby programme: The Breakdown.

"We are delighted to work with Sony SIX to bring our exclusive rugby programming to India. Our goal is to achieve the greatest possible exposure of rugby across the whole of Asia," said Setanta Sports International MD Roger Hall.

Setanta Sports has extensive distribution for its channel and programming in Asia with deals in Thailand (with TrueVisions), Hong Kong (with Now TV and Hong Kong Broadband), Malaysia and Brunei (with Astro), Singapore (with StarHub and SingTel mio TV), Taiwan (with Dish HD), the Philippines (with SKYcable) and Sri Lanka (with Dialog TV).

Sony Six has Indian Premier League and Ultimate Fighting Championship as its driving properties in India. It also has FA Cup and NBA to complement its key properties in addition to international football friendlies.