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NBA, Times Studio partner to promote basketball

Times Studio, a digital video content company of Times Group and The National Basketball Association (NBA) today announced a partnership to deliver game highlights and produce original programming for fans in India through Times Internet Limited (TIL) platforms that reach more than 45 million...

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Former ESPN president joins rival Perform Group

MUMBAI: The former president of ESPN, John Skipper, has been hired as the executive chairman of sports media company Perform Group. Skipper left ESPN in December 2017.

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NBA, Perform announce multi-year digital media deal

MUMBAI: The National Basketball Association (NBA) and Perform Media, a leading digital sports content and media group have announced a multi-year partnership that will see Perform manage the league’s official websites in more than 15 international markets, including Argentina, Australia, Canada,...

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New Era up for hard graft in India

MUMBAI: Caps! They are functional and shield you from the heat on sunny days. But that’s not what caps are all for anymore. They seem to have become a part of the culture where they are worn more as a fashion accessory rather than for their functionality.

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NBA and Sony Pictures Networks (SPN) launches the ‘Swag Ka Khel’ campaign for Hindi Speaking Markets in India

This is with reference to the campaign the NBA and Sony Pictures Networks (SPN) ‘Swag Ka Khel’ launched today that is aimed specifically for the Hindi-speaking audience in the country. The campaign, when translated, means ‘the sport with swagger’, aims to reach out to and engage the audience who...

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