MUMBAI: Persistently known for its dominance of the youth space by generating content which is innovatory and cutting edge, UTV Bindass launched the 2nd season of the most talked about and sensational reality show Emotional Atyachaar on 7th August.

With much more drama and emotions the show took the concept of love and fidelity and boils up radical questions, revealing the real truth behind relationships on national television.

The starting of season 2 left all competition channels far behind as the show itself garnered 1.5 GRP.

The immense popularity of the show last season took Emotional Atyachaar topping charts with high number of GRPs indicating a sheer dominance in the youth space. The Atyachaar effect got Bindass? webpage a whopping 50 million plus views nationally.

MUMBAI: After a huge success of the NDTV-Toyota environment campaign Greenathon I & II, NDTV in partnership with Toyota today announced the Green Awards to encourage, acknowledge and award the Champions of the Earth for environmental leadership (globally) contributing most towards protecting our environment.

These awards will capture the crucial role played by different segments of society. They will showcase examples of excellence and best practices in finding solutions to the green issues.

A first-of-its-kind award in India, Green Awards aim to recognise excellence in all sections of the society- Rural, Urban, Corporate, Domestic, Educational Institutions & Resident Welfare Associations. The contenders will be judged by eminent jury and the awardees will be given a cash prize of ` 100, 000/-, a certificate and a Green Trophy. The eminent jury of experts, in partnership with TERI, from environmental and sustainable fields will form a steering group created for the Awards, to ensure we move forward with the best possible advice and expertise available. Actor Priyanka Chopra will play a key role as a Green Ambassador in this initiative.

The GREEN Awards are global and are opened for entries from all over the world. The GREEN Awards will recognise excellence in several categories such as Best Green Product, Best Green Ambassador, Best Green State among others, details of the same will be available on ndtv.com/greenawards shortly. Nominations will start from August and continue till September. Selection of the winners and awards announcement will take place in November this year. To raise awareness of the same, the Awards will be supported by an extensive media campaign in print and on radio as well.

Announcing the Green Awards, Dr. Prannoy Roy, Chairman, NDTV Ltd, said, "The first and second years of the NDTV-Toyota Greenathon have been a huge success, and as we announce the Green Awards we are once again reaffirming our commitment to the cause which has become an inherent part of NDTV. We look forward to your support in establishing the NDTV-Toyota Green Awards on the national eco-calendar."

Pledging her support as the Green ambassador, Priyanka Chopra added, "I am very privileged to be associated with this important initiative once again. During my association with the second edition of the NDTV Greenathon, I was exposed to thousands of stories of individuals and companies who were making a serious effort towards ensuring we have a greener and safer tomorrow. Which is why I believe that the Green Awards are such a great idea? acknowledging the efforts of all those people involved in this very worthy cause. I also hope that the Green Awards will encourage others to come forward and contribute towards saving the environment."

Appreciating the efforts, Mr. Jairam Ramesh, Minister for Environment and Forests said, "Climate change is both a global and domestic issue today and requires a joint and concerted effort on the part of all concerned. This includes government, private industries, civil society groups as well as individuals. We need to significantly improve India‘s natural forest cover, establish an effective environmental grievance tribunal and chalk out a climate change agenda for sustainable and long-term growth. It is very important to inform and remind our citizens of the overarching importance to utilise our resources judiciously. I am glad that NDTV & Toyota have come together

to speak out in furtherance of this noble cause. We applaud and support the work these responsible organisations are doing to secure the planet for our future generations, and hope they will continue their good work into the future."

Expressing his view on the partnership between NDTV & TERI Dr. RK Pachauri, Nobel Laureate for Peace Prize 2007, Director General TERI and Chairman IPCC, said, "The NDTV Toyota Green campaign is a positive step to mobilise the masses and ignite a green movement. The Greenathon I & II received enthusiastic public support from all sections of society. The association between NDTV & TERI brought light to millions of rural people in India. It is wonderful to see the partnership flourishing. I am happy NDTV conceived Green Awards. TERI will provide all possible support to make this Green awards successful."

Sharing his views on the initiative, Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motors added, "Toyota is proud to be associated with India‘s biggest green awards. We believe in sustainable development, which means achieving synergy between environmental conservation and economic growth. To achieve this synergy, it is imperative that the cause of the environment be publicized as widely as possible, and green initiatives be recognized and adequately awarded. At our plant, we practice environment-friendly systems and processes to ensure the development of a prosperous, low-carbon society. Our plant is surrounded by a green belt and our operations (and those of our dealerships) meet the highest environmental standards. Last year, we executed a large-scale afforestation activity at our plant, where our employees, their friends and families and other stakeholders came together to plant nearly 64000 saplings."

MUMBAI: Iss Baarish instead of the usual rain talks, India‘s first and leading FM radio brand, Radio City 91.1 FM, in association with Crocs India Pvt. Ltd (CIPL), the Indian subsidiary of Colorado-based footwear brand Crocs Inc. gave listeners stylish shoes in exchange of their old shoes.

Radio City 91.1 FM gave its listeners a chance to win trendy Crocs, to beat the wet monsoon season of Mumbai. To sport latest monsoon stylish shoes, listeners just had to call Radio City RJs on 66969191 and give one good reason why they should get the stylish Crocs in exchange for their old shoes. Listeners could also nominate their near & dear ones, whose shoes are as old as monsoon itself and gift them Crocs!

On this initiative, Mr. Ashit Kukian, COO and President Ad sales, Radio City 91.1 FM said, "Radio City has always offered unique contests for the listeners. This rainy season, we are glad to offer our listeners the best and trend setter shoes, in association with the international footwear brand Crocs. The winners in return promote a social motive by helping the lesser fortunate people as the shoes they send Radio City were donated to the ones in need."

Commenting on the tie-up, Mr. Murali Desing H, Managing Director, Crocs India Pvt. Ltd (CIPL). said, "Crocs is available for everyone at every age group. Since Radio is one of the most effective medium which caters to a similar audience, we are glad to be associated with Radio City 91.1FM in their unique initiative. This not only gave us a platform to reach out to our audiences but also allowed us to participate in a social cause."
 

MUMBAI: Leo Burnett India has appointed Seema Sood as Director for their newly set Events & PR division. The new division will plan and execute events & PR for Leo Burnett Clients as well as other major clients who use events as part of their marketing or HR programs.

Seema comes with a many years of experience in large Events & PR. In her earlier avatar at Leo Burnett she was responsible for organizing Goafest event for the first two years. In her stint as COO with Salaam Bombay Foundation in the last three years, she put together the largest World Conference on Tobacco Or Health. She was also responsible for organizing several large scale sport and creative events for underprivileged children.

Seema has 12 years of experience with agencies like Mudra, and Ambience Publicis in addition to Leo Burnett. Over the years, she has handled several big brands like Westside, Nerolac Paints, Heinz , Philips. She started the social responsibility cell- LeoHope at Burnett. Work done by LeoHope has gone on to win several national and international awards. Before joining the advertising world, Seema has also worked as a journalist and handled the corporate communication function.

Talking about her return to Leo Burnett she said, ?LB has always been home! Having worked for three years in the social sector has added a completely new dimension to my thinking. Working on fresh event and PR ideas for LB clients will be extremely interesting. The pleasure of working with like-minded people who share the same vision and motivation of delivering world-class events is what is going to drive me and the team.?

Speaking on this new initiative Arvind Sharma, Chairman, India Subcontinent, Leo Burnett, commented that ?Clients? marketing plans have been evolving over the years. In the recent past, we have been working with some of our clients on specially conceptualized world class events. Now with Seema and her valuable experience with us, we are looking forward to expanding this division dramatically.?

MUMBAI: You have heard the government?s view on Naxalism and you might have heard the view of the civil rights activists. Now it is time to hear the citizens living in India?s war zone! On the occasion of India?s 63rd Independence, for the first time on Indian television, CNN-IBN, IBN7 and IBN-Lokmat in partnership with The Week will attempt to understand the domestic threat of Naxalism in its 10th edition of its flagship opinion poll ?State of the Nation?. This edition of the bi-annual opinion poll on ?India?s Warzone? will take a closer look at the lives of the people residing in Naxal affected areas and also look at presenting their take on Naxalism, violence and development. Conducted by the Centre for the Study of Developing Societies (CSDS), the poll will represent over 3,700 respondents from more than 285 locations across the 7 Naxal affected states. The findings of the survey will be revealed through the week of Aug 9 - 15 on CNN-IBN, IBN7 & IBN-Lokmat and in the special edition of The Week that hits stands on Aug 13.

State of the Nation Poll which was instituted in the year 2006 highlights the ground realities of the country. The previous 9 editions of State of the Nation extensively covered issues of national importance like Nationalism, Nation?s Agenda, the Great Indian Middle Class, first ever Two Nation Poll from India & Pakistan ahead of their 60th year of Independence, state of the Modern Indian Women and the Great Indian Urban Family, Country?s Governance & Administration, Changing Attitudes in Urban India and the 60+ Generation.

Rajdeep Sardesai, Editor-in-Chief, IBN 18 Network, said, "In this edition of the State of the Nation Poll, we have tried to put forward the view of the Citizen on Naxalism. The poll tries to capture the true pulse of our nation from the worst hit states of India‘s war zone".

Philip Mathew, Managing Editor, The Week, said, "The issue of Naxalism is causing grave concern not only to authorities but also to the common man who seems to be the easy target. Our commitment to give space to the voices of all citizens finds expression in this poll of the citizens living in India‘s war zone."
 

MUMBAI: ZoOm, in keeping with its efforts to bring Bollywood closer to the audience through exclusive sneak peeks & special content brings to you yet another exclusive in the form of the Premier of Priyanka Chopra?s & Ranbir Kapoor?s latest movie Anjaana Anjaani?s title track. The movie is directed by Siddharth Anand whose last movie Bachna Ae Haseeno was a huge hit at the Box Office.

The film?s music has been composed by Vishal-Shekhar who have composed the music for all of Siddharth‘s three films in the past. The musical duo were excited to be a part of Anjaana Anjaani under the production of Sajid Nandiadwala. They have created musical magic yet again with Anjaana Anjaani after ?Bachna Ae Haseeno?. This soft & melodious song is sure to touch strike a chord in many hearts as the film is a true blue romantic musical entertainer.