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MUMBAI: Leo Burnett India has appointed Seema Sood as Director for their newly set Events & PR division. The new division will plan and execute events & PR for Leo Burnett Clients as well as other major clients who use events as part of their marketing or HR programs.
Seema comes with a many years of experience in large Events & PR. In her earlier avatar at Leo Burnett she was responsible for organizing Goafest event for the first two years. In her stint as COO with Salaam Bombay Foundation in the last three years, she put together the largest World Conference on Tobacco Or Health. She was also responsible for organizing several large scale sport and creative events for underprivileged children.
Seema has 12 years of experience with agencies like Mudra, and Ambience Publicis in addition to Leo Burnett. Over the years, she has handled several big brands like Westside, Nerolac Paints, Heinz , Philips. She started the social responsibility cell- LeoHope at Burnett. Work done by LeoHope has gone on to win several national and international awards. Before joining the advertising world, Seema has also worked as a journalist and handled the corporate communication function.
Talking about her return to Leo Burnett she said, ?LB has always been home! Having worked for three years in the social sector has added a completely new dimension to my thinking. Working on fresh event and PR ideas for LB clients will be extremely interesting. The pleasure of working with like-minded people who share the same vision and motivation of delivering world-class events is what is going to drive me and the team.?
Speaking on this new initiative Arvind Sharma, Chairman, India Subcontinent, Leo Burnett, commented that ?Clients? marketing plans have been evolving over the years. In the recent past, we have been working with some of our clients on specially conceptualized world class events. Now with Seema and her valuable experience with us, we are looking forward to expanding this division dramatically.?
