MUMBAI: Primesite, Mudra MAX‘s out-of-home (OOH) solutions unit executed a mega OOH campaign for Hindustan Times (one of India‘s largest daily newspaper). The campaign ‘Speak up for a better Mumbai‘ was formulated to urge Mumbaikars to participate & address issues faced by them encompassing the city & their locality as well as explore their vision for a better Mumbai.

As HT required to bring an optimistic change to the city of Mumbai, the challenge for Primesite was to communicate Hindustan Times as a perfect channel that always puts Mumbai First, hears Mumbai‘s voice and takes largest initiative in capturing the issues and solutions that the city faces everyday. To do so, Primesite executed a resourceful campaign which read "Show us What Mumbai can be" where it gave an opportunity for Mumbaikars to send in their ideas and Join HT in putting Mumbai First.

In this endeavour, HT met more than 10,000 Mumbaikars where they received humungous responses, addressing the various issues faced by them in the city. These issues were then intensely raised through the medium of OOH.

The campaign commenced on 7th April‘10 across Mumbai & Navi Mumbai. As Outdoor medium plays a critical role in communicating the message to the people and also soliciting response from non-readers, the campaign was carried out at key junctions & arterial roads. A judicious mix of bus shelters, billboards, gantries etc were used to create the desired impact & penetrate the residential pockets / circulatory areas. For frequency building, bus back panels across Mumbai were implemented to reinforce the brand‘s central message.

Commenting on the campaign, Mandeep Malhotra, Senior Vice President said, "We feel proud to be associated with Hindustan Times in reinforcing the thought of making Mumbai a better place to live in. I also appreciate HT for providing an unique opportunity to the citizens of Mumbai to give voice to their concerns, talk about the problems they face in the city and thus help in putting Mumbai First."

Speaking about the initiative, Mr. Salil Sadanandan, Business head (West & South), HT Media Ltd. said, "Mumbai has spoken. This has been one of Hindustan Times‘ largest initiatives to build a better Mumbai and the response has been overwhelming. While we continue extensive coverage of the issues under the section called "Mumbai First" in our newspaper, the ultimate aim is to table the issues to the concerned Govt bodies & civic authorities, for their attention, suggestions & actions in a conclave planned in June."

MUMBAI: UTV World Movies, the pioneering movie channel brings to you an admired and controversial blockbuster, the movie of the Month for April 2010 ? ?The Accused?-The movie starring Kelly McGills and Jodie Foster won Foster her first Oscar and established her as one of the most acclaimed performers in Hollywood.

The Accused is based on the controversial rape-themed drama at Mill which is located along the highways of Washington. A young woman Sarah is brutally gangraped in a bar. The community and the legal system is unsympathetic to her plight as Sarah was not a ? nice girl?- but a loose woman who dressed provocatively, did drugs and basically asked for the rape! Sarah is a fighter- with her attorney Kathryn she takes on a detailed legal fight the mindset and the patriarchal prejudices.

A thriller story based on drama and justice "The Accused" will still keep your heart heavy after viewing.

Speaking about the movie, Manasi Sapre, Programming Head, UTV World Movies says ? Highly controversial for its graphic rape scene- the film delivers a powerful message in a brutal way. The mindset of ? she was asking for it by being provocative ? is still present today when it comes to sexual violence against women. The Accused exposes the hypocracy and double standards when it comes to women?s rights. A tight drama with outstanding performance by Jodie Foster ? The Accused is not everyone?s cup of tea.

Tune in to ?The Accused? on April 25th ?2010 at 8:30 PM only on channel UTV World Movies.

MUMBAI: This long summer vacation, children don?t need to rack their brains as to what they should do, just tune into Radio City 91.1FM and get an opportunity to be a part of the Prithvi Summertime Festival. This time, in its 20th year, the Prithvi Summertime Festival is bigger, better and more structured than before and Radio City 91.1FM India?s first and leading FM radio brand is its exclusive Radio partner to reach out to Mumbai?s bachcha party. Radio City gives listeners a chance to earn their ticket to the Summertime festival while avoiding the long queues by just sitting back at home listening to Radio City 91.1FM and answering simple questions around the plays asked on air.

The festival kicks off from April 17 till June 6 and is filled with workshops, poetry readings, plays and film screenings, promising an exciting and busy summer ahead for children. Lucky listeners of Radio City will get an opportunity to be a part of the workshops at discounted rates and also avail of free passes to watch the most entertaining plays showcased at Prithvi theatre, through various on air activities and contests.

The workshops are based on an array of themes ranging from sci-poetry, shadow puppetry, poster making and clay art to practicum based on contemporary theatre craft, speech and diction and performing English theatre in Indian Traditions and lot more to make your boring summer vacations more exciting.

Summertime workshops have expanded to encompass a wide variety of activities to unleash the creativity of young Mumbaikars, aged between 6-16 years. With 45 workshops and 19 productions coming together and as if taking a cue, the children?s plays too have started incorporating different forms of puppetry and animation.

Radio City through this partnership provides children an opportunity to explore and understand theatre, thus inculcating a culture and a habit to appreciate theatre from a young age. It provides young as well as older children a good platform to awaken their creative instincts.

So tune into Radio City 91.1FM to earn your ticket to Summertime festival.

MUMBAI: Tune-in to Movie of the month ?Taken? on 24th April at 9pm on STAR Movies! The movie starring Liam Neeson, features a former spy who relies on his old skills to save his estranged daughter, who has been forced into the slave trade.

Seventeen year-old Kim is the pride and joy of her father Bryan Mills (Liam Neeson). Bryan is a retired agent who left the Secret Service to be near Kim in California. Kim lives with her mother Lenore and her wealthy stepfather Stuart. Kim manages to convince her reluctant father to allow her to travel to Paris with her friend Amanda. When the girls arrive in Paris they share a cab with a stranger named Peter, and Amanda lets it slip that they are alone in Paris. Using this information an Albanese gang of human traffickers kidnaps the girls. Kim barely has time to call her father and give him information. ?Taken? is the gripping story of Bryan Mills who then travels to Paris to search for his daughter and her friend and rescue them from the kidnappers.

Don?t miss Movie of the Month ?Taken? on 24th April at 9pm only on STAR Movies!

MUMBAI: Last week you saw Annie being humiliated as the entire school received her sext message. Dixon met his dream girl, Sasha and sparks immediately began to fly, though he failed to reveal his true age. Liam, fed up with the lies between Naomi and Annie, retreated to his garage to work on a mysterious project. The gang joined Teddy on his father‘s yacht for an afternoon of ocean-filled drama. Things got steamy when Adrianna confided in Teddy, resulting in Adrianna and Navid finally spending the night together. Liam finally found a way to get revenge on Jen and reveal the truth to Naomi about their night together at prom.

This week, Naomi learns that her test scores may not be high enough for her to be accepted into CU. Devastated, Naomi devises a plan to be tutored by Richard, the son of the school‘s dean of admissions, but quickly realizes she would much rather be studying Jamie, a CU student. Dixon‘s girlfriend, Sasha becomes suspicious about his age and does a little detective work to learn the truth, leaving Dixon devastated. Navid and Adrianna double date with Teddy but Adrianna‘s growing feelings towards Teddy make for an awkward situation. Later, Navid‘s world is turned upside down when Adrianna reveals that she needs time alone, but turns to Teddy for attention. Jen continues to manipulate Naomi and manages to convince Naomi to lend her a large amount of cash. Jasper rescues Annie from a bad date and the two forge a bond that will be hard to break.

Catch Ep.5 and 6 of 90210 season 2, Friday and Saturday (23th and 24th April) at 10pm only on STAR World!
 

MUMBAI: Elevating Indian cricket frenzy to greater levels of action packed drama and to encash on this IPL fever, Virgin Mobile India has launched Indian Panga League (www.indianpangaleague.in), a unique online campaign. It is the first of its kind initiative in the digital arena which presents the right eclectic mix of entertainment and fun to the 20-20 cricket series. Indian Panga League in the true Virgin Mobile style will enthrall and engage the youth with new pangas and hatke takes on the game. Keeping this in mind, over 100 unique films of 15 seconds each have specially been shot and created, taking the cricket fever to a whole new level by Virgin Mobile!

We at Virgin mobile understand that youth is passionate about cricket and they often get into friendly banters with their friends supporting opposing team during the IPL season. We have this STD proposition of 20p/min and given the fact that it?s so low friends across different cities can talk to each other endlessly and continue taking pangas with each other.

Commenting on this announcement, Prasad Narasimhan, Chief Marketing Officer, Virgin Mobile India said, ?The Indian Panga League is our initiative to connect to the youth of India and provide them an exciting opportunity to join the cricket frenzy. With the launch of indianpangaleague.in, our digital initiatives take another leap in engaging with youth giving them an opportunity to support their favorite teams and take friendly banters with fans of other teams. It was quite a task for us to create over 100 ad films in a true hatke style to promote our STD value propositions of 20p/min. However, we managed and created this first-of-its kind campaign on digital space in such a large scale. With this campaign, we expect lots of visitors to watch, share and take their own pangas. We are confident that this campaign will create a new benchmark in digital marketing space.?

To highlight our value proposition of STD @ 20p/min, we came up with this unique digital campaign which will showcase hatke creative?s on cricket. Taking digs at each other?s team or taking ‘panga‘ will be demonstrated through various kinds of sporting banters between friends across different cities. While they take pangas, they also hold a chance to win cool Samsung Corby handsets and lots of other goodies.

This campaign will have links across social media sites like Facebook, Orkut, Twitter and YouTube which will allow youth to share comments, reply to threads and forward their own pangas to become a part of this one-of-a-kind platform ? the great INDIAN PANGA LEAGUE!

This digital initiative by Virgin Mobile urges cricket aficionados to talk and share all the cricket updates of the day. As India?s only national youth focused brand, Virgin Mobile aims to extend its objective of helping youth leverage and use the power of their network of friends with this new micro site. Virgin Mobile consumers across India are offered a differentiated tariff proposition of 20p/min for STD and local calls to any Virgin Mobile number without any pack. Virgin Mobile customers calling any other network will be charged at 40p/min for local and 50p/min for STD calls again without any packs.