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MUMBAI: Elevating Indian cricket frenzy to greater levels of action packed drama and to encash on this IPL fever, Virgin Mobile India has launched Indian Panga League (www.indianpangaleague.in), a unique online campaign. It is the first of its kind initiative in the digital arena which presents the right eclectic mix of entertainment and fun to the 20-20 cricket series. Indian Panga League in the true Virgin Mobile style will enthrall and engage the youth with new pangas and hatke takes on the game. Keeping this in mind, over 100 unique films of 15 seconds each have specially been shot and created, taking the cricket fever to a whole new level by Virgin Mobile!
We at Virgin mobile understand that youth is passionate about cricket and they often get into friendly banters with their friends supporting opposing team during the IPL season. We have this STD proposition of 20p/min and given the fact that it?s so low friends across different cities can talk to each other endlessly and continue taking pangas with each other.
Commenting on this announcement, Prasad Narasimhan, Chief Marketing Officer, Virgin Mobile India said, ?The Indian Panga League is our initiative to connect to the youth of India and provide them an exciting opportunity to join the cricket frenzy. With the launch of indianpangaleague.in, our digital initiatives take another leap in engaging with youth giving them an opportunity to support their favorite teams and take friendly banters with fans of other teams. It was quite a task for us to create over 100 ad films in a true hatke style to promote our STD value propositions of 20p/min. However, we managed and created this first-of-its kind campaign on digital space in such a large scale. With this campaign, we expect lots of visitors to watch, share and take their own pangas. We are confident that this campaign will create a new benchmark in digital marketing space.?
To highlight our value proposition of STD @ 20p/min, we came up with this unique digital campaign which will showcase hatke creative?s on cricket. Taking digs at each other?s team or taking ‘panga‘ will be demonstrated through various kinds of sporting banters between friends across different cities. While they take pangas, they also hold a chance to win cool Samsung Corby handsets and lots of other goodies.
This campaign will have links across social media sites like Facebook, Orkut, Twitter and YouTube which will allow youth to share comments, reply to threads and forward their own pangas to become a part of this one-of-a-kind platform ? the great INDIAN PANGA LEAGUE!
This digital initiative by Virgin Mobile urges cricket aficionados to talk and share all the cricket updates of the day. As India?s only national youth focused brand, Virgin Mobile aims to extend its objective of helping youth leverage and use the power of their network of friends with this new micro site. Virgin Mobile consumers across India are offered a differentiated tariff proposition of 20p/min for STD and local calls to any Virgin Mobile number without any pack. Virgin Mobile customers calling any other network will be charged at 40p/min for local and 50p/min for STD calls again without any packs.
