MUMBAI: In a path-breaking step towards creating industry-ready PR professionals, the MET Institute of Mass Media (MET IMM) has launched a six-month, weekend programme for graduates and professionals who aspire to pursue a career in Public Relations Management. This PG programme from MET has been endorsed by Public Relations Consultants Association of India (PRCAI). During this programme, the student will acquire job oriented professional knowledge that can be immediately applied at the work place.

?MET?s research and understanding of the PR Industry showed that there is a dire need for trained ready-to-be-absorbed PR professionals. Through discussions with MET?s esteemed PR faculty and corporates, we ideated a PG programme in Executive Diploma in Public Relations Management (EDPRM) for aspirants who wish to make a mark in the PR industry. We envisage that MET?s holistic programme EDPRM will allow quality personnel to enter the PR world and thus contribute to the growth of the PR industry? says Mayura Amarkant, Chief Course Coordinator ? MET IMM.

MET IMM outlined the syllabus, curriculum, prospectus, admission process, evaluation and certification system for this professional EDPRM programme, which was then reviewed and endorsed by the PRCAI. Industry professionals from PRCAI will deliver several modules for this programme at MET. At the same time various leading PR professionals from the industry will also share practical, hands-on knowledge with the students. This will ensure that realistic industry inputs will find their way into the curriculum and teaching methodology.

While speaking about this specialized programme Amitesh Banerjee, Head Marketing Committee, PRCAI said, ?MET?s Executive Diploma in Public Relations Management (EDPRM) transforms an aspirant into a complete, ready to be absorbed PR professional through industry-ready, practical and holistic PR modules. PRCAI decided to endorse the curriculum after studying and acknowledging that EDPRM programme attempts to go beyond the theoretical framework by providing students hands-on training on the PR tools and techniques?

MET announces admissions for EDPRM programme. Forms and prospectus are available at MET or online at www.met.edu. For details call 022 ? 26440096/57 or toll free: 1800 22 0234 or sms ?MET PR? to 54959.
 

MUMBAI: Imagine has always gripped the attention of viewers with its path breaking reality shows such as Rakhi Ka Swayamvar, Rahul Dulhaniya Le Jayega Pati Patni Aur Woh, Raaz Pichhle Janam Ka etc? and with the launch of the new reality show, BIG MONEY - Chota Parda . Bada Game, Imagine continues to be the trendsetter in the Hindi GEC space.

In just about 4 days of the announcement of BIG MONEY, Imagine has received a stupendous response with over 18,063 calls and over 8,384 online registrations from families across the globe to participate in the show and win the ultimate cash prize of Rs. 1 crore!!!

‘BIG MONEY‘ on Imagine is a unique new game show related to anything and everything as seen on Television ? soaps, advertisements, news, films etc? In a nation of TV addicts, BIG MONEY gives all TV viewing families a golden opportunity to participate and win the ultimate cash prize of Rs 1 Crore.

Hosting this exciting show will be the extremely popular and talented Bollywood star R Madhavan.

Reacting to the overwhelming response, Nikhil Madhok, Head Marketing and Communications, Imagine said, ?We are extremely pleased with the overwhelming response BIG MONEY has received from the viewers across the globe. It?s a first of its kind reality show where even the kid in the family can contribute towards winning the ultimate prize money of Rs. 1 Crore. We are confident that BIG MONEY would create a buzz in the world of all television addicts.?

Produced in association with BigSynergy, BIG MONEY - Chota Parda . Bada Game is coming soon only on Imagine!!!

MUMBAI: Think of Golmaal and the first image that perhaps comes to your mind is that of the proud moustache wearer Bhavani Shankar and who could believe that a comedian could play the villain with equal effect?
This week Total Recall recounts the spellbinding work of the multi faceted actor, director, Utpal Dutt.

An actor who was an icon in Bengali cinema just as he made the Hindi film industry home. One of the most dependable character actors of his time Utpal Dutt was an artist who defined creativity with his work for almost six decades.

If as a dramatist his plays like ‘Kallol‘ and ‘Angar‘ set the stage on fire, the silver screen was lit by the idiosyncrasies he added to his characters. Whether it was the national award winning Bhuvan Shome or the enchanting oldie looking for marriage in Naram Garam - his acts always enchanted the audience.

This week Total Recall treads down memory lane and reminisces the work of this talented actor only on TIMES NOW.

MUMBAI: The economy has seen some upheavals in the past which affected many enterprises but despite the rough tides of recession some small and medium size enterprises have successfully managed to sail through. Fedex International Business League has recognised and rewarded some of the most innovative and efficient small and medium businesses in India.

The three winners ‘Agra Products Private Limited‘, ‘Mistral Solutions‘ and ‘Fine Line Circuits‘ were chosen from a plethora of participants but made it to the top with their innovative strategies and techniques.

Watch this special show to find out how APPL (Agra Products Pvt Ltd) manufacturers of plain and studded silver jewellery and components established in 2002, in such a short span of time exports to more than 20 countries.

Also find out how Mistral, established in 1997 a premier product realization company providing end-to-end solutions in the embedded space has been successful in offering professional design services which include hardware and software development, customizable product designs, Systems Engineering and COTS Solutions across a wide spectrum of domains like Defense, Aerospace, Semiconductor, Wireless, Automotive, Consumer Electronics, and Industrial Applications.

Watch the inspiring stories of these small and medium sizes enterprises who in the most turbulent of times sailed high on their inventive and ingenious methods, only on ET NOW.

MUMBAI: LINOPINION ? The Lowe Lintas? public relations division, has been appointed by RED FM as its communications partner after a multi agency pitch. LINOPINION will be responsible for reinforcing Red FM?s core proposition of being the Station for Expression for the common man.

One of the first stations to go on-air during the initial phase of privatization of FM Radio business, Red FM began with the positioning of ?Asli Masti? in the cities of Delhi, Mumbai and Kolkata. In 2005, Red FM was re-launched with a brand new philosophy and attitude of ?Bajaate Raho!? along with a music strategy of playing only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format. In 2009 in the biggest re-branding of its kind, 38 stations across India were re-branded with the Red FM brand.

On the engagement of LINOPINION, an official spokesperson from Red FM says, ?Several reputed agencies were invited to pitch and we graded them on various parameters that included a thorough understanding of the entertainment sector, strength and credibility, and LINOPINION emerged as our agency of choice. Given the nature of Red FM?s business it was crucial to select an agency which believes in our philosophy & attitude of the brand and has the depth to handle the full suite activities across our entire network.?

Says Mr. Ameer Ismail, Executive Director, LINOPINION ?We are delighted to be working with an established brand like Red FM and this adds to our strong portfolio of brands. We are directing our synergies towards building a strong communications campaign and are confident of delivering the best.?
 

MUMBAI: MaXposure Media Group (I) Pvt Ltd, a publishing house that produces a bouquet of lifestyle, special interest and custom magazines, has acquired the license for men?s magazine FHM India from Next Gen Publishing Ltd, a publisher of special interest magazines, for an undisclosed amount.

FHM is owned by Bauer Media. Bauer Media is a division of the Bauer Media Group, Europe?s largest privately owned publishing group. The group is a worldwide media empire publishing over 230 magazines in 15 countries as well as online media, TV and radio stations.

FHM became part of the Bauer Media Group in January 2008 following acquisition of Emap Plc?s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the group employs some 6,400 people and had a 2008 turnover of 2.08 billion Euros.

FHM is one of the world‘s biggest men?s lifestyle brands and FHM.com is Europe?s biggest men?s lifestyle website. The brand has 25 international print editions and a strong global presence both online and through mobile phone downloads.

FHM informs and excites readers on a variety of topics including entertainment, technology and fashion, all delivered with its unique brand values of Funny, Sexy, Useful and Relevant kept in mind. Its core audience are educated, discerning men in their twenties and thirties who work hard and play hard and appreciate the brand?s informed and educated opinion and its celebration of the world?s most beautiful women.

Speaking about the deal, MaXposure Media Group?s co-founder and publisher Vikas Johari said, ?We are delighted and excited about acquiring FHM India. It is a prestigious brand and marks MaXposure Media Group?s entrance into the men?s lifestyle publishing segment. I want to take this opportunity to appreciate Next Gen Publishing Ltd?s initiatives to forward FHM?s market presence, especially the popular ?FHM Magazine?s 100 Sexiest Women in the World? poll and its mobile download service. India has 600 million registered users in the country, and hence a huge opportunity for FHM mobile in future. We hope to take these innovative ideas forward.?

Commenting on the acquisition, Simon Greves, International Director, FHM, said; ?Since its India launch in 2007, FHM has established itself as a leading men?s lifestyle magazine brand in the country. I want to congratulate Next Gen Publishing for this achievement. I am very happy that MaXposure Media Group will be taking the
title forward.?

Khushroo Bhadha, publisher, Next Gen Publishing, said, ?Our best wishes are with the MaXposure Media Group and we trust that they will take FHM India to new heights.? Next Gen Publishing continues to publish Car India and Mother & Baby under license from Bauer in addition to its other titles, Smart Photography, Bike India, Commercial Vehicle, the Ideal Home and Garden, Power Watch India and Computer Active.

MaXposure Media Group?s consumer publishing division produces the premium luxury-lifestyle magazine Andpersand. The group?s special interest magazine division brings out Estetica, the world?s leading hair fashion magazine. Its corporate publishing subsidiary publishes SpiceRoute, the in-flight magazine for one of India‘s largest domestic carriers, SpiceJet, Beyond Luxury, a magazine focused on luxury watches and Touchdown, official magazine of Mumbai Airport and Mercedes Magazine published for Mercedes Benz India customers. MaXposure?s Middle East subsidiary will be publishing Estetica Middle East
this summer.