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MUMBAI: MaXposure Media Group (I) Pvt Ltd, a publishing house that produces a bouquet of lifestyle, special interest and custom magazines, has acquired the license for men?s magazine FHM India from Next Gen Publishing Ltd, a publisher of special interest magazines, for an undisclosed amount.
FHM is owned by Bauer Media. Bauer Media is a division of the Bauer Media Group, Europe?s largest privately owned publishing group. The group is a worldwide media empire publishing over 230 magazines in 15 countries as well as online media, TV and radio stations.
FHM became part of the Bauer Media Group in January 2008 following acquisition of Emap Plc?s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the group employs some 6,400 people and had a 2008 turnover of 2.08 billion Euros.
FHM is one of the world‘s biggest men?s lifestyle brands and FHM.com is Europe?s biggest men?s lifestyle website. The brand has 25 international print editions and a strong global presence both online and through mobile phone downloads.
FHM informs and excites readers on a variety of topics including entertainment, technology and fashion, all delivered with its unique brand values of Funny, Sexy, Useful and Relevant kept in mind. Its core audience are educated, discerning men in their twenties and thirties who work hard and play hard and appreciate the brand?s informed and educated opinion and its celebration of the world?s most beautiful women.
Speaking about the deal, MaXposure Media Group?s co-founder and publisher Vikas Johari said, ?We are delighted and excited about acquiring FHM India. It is a prestigious brand and marks MaXposure Media Group?s entrance into the men?s lifestyle publishing segment. I want to take this opportunity to appreciate Next Gen Publishing Ltd?s initiatives to forward FHM?s market presence, especially the popular ?FHM Magazine?s 100 Sexiest Women in the World? poll and its mobile download service. India has 600 million registered users in the country, and hence a huge opportunity for FHM mobile in future. We hope to take these innovative ideas forward.?
Commenting on the acquisition, Simon Greves, International Director, FHM, said; ?Since its India launch in 2007, FHM has established itself as a leading men?s lifestyle magazine brand in the country. I want to congratulate Next Gen Publishing for this achievement. I am very happy that MaXposure Media Group will be taking the
title forward.?
Khushroo Bhadha, publisher, Next Gen Publishing, said, ?Our best wishes are with the MaXposure Media Group and we trust that they will take FHM India to new heights.? Next Gen Publishing continues to publish Car India and Mother & Baby under license from Bauer in addition to its other titles, Smart Photography, Bike India, Commercial Vehicle, the Ideal Home and Garden, Power Watch India and Computer Active.
MaXposure Media Group?s consumer publishing division produces the premium luxury-lifestyle magazine Andpersand. The group?s special interest magazine division brings out Estetica, the world?s leading hair fashion magazine. Its corporate publishing subsidiary publishes SpiceRoute, the in-flight magazine for one of India‘s largest domestic carriers, SpiceJet, Beyond Luxury, a magazine focused on luxury watches and Touchdown, official magazine of Mumbai Airport and Mercedes Magazine published for Mercedes Benz India customers. MaXposure?s Middle East subsidiary will be publishing Estetica Middle East
this summer.
