MUMBAI: Iss Baarish instead of the usual rain talks, India‘s first and leading FM radio brand, Radio City 91.1 FM, in association with Crocs India Pvt. Ltd (CIPL), the Indian subsidiary of Colorado-based footwear brand Crocs Inc. gave listeners stylish shoes in exchange of their old shoes.

Radio City 91.1 FM gave its listeners a chance to win trendy Crocs, to beat the wet monsoon season of Mumbai. To sport latest monsoon stylish shoes, listeners just had to call Radio City RJs on 66969191 and give one good reason why they should get the stylish Crocs in exchange for their old shoes. Listeners could also nominate their near & dear ones, whose shoes are as old as monsoon itself and gift them Crocs!

On this initiative, Mr. Ashit Kukian, COO and President Ad sales, Radio City 91.1 FM said, "Radio City has always offered unique contests for the listeners. This rainy season, we are glad to offer our listeners the best and trend setter shoes, in association with the international footwear brand Crocs. The winners in return promote a social motive by helping the lesser fortunate people as the shoes they send Radio City were donated to the ones in need."

Commenting on the tie-up, Mr. Murali Desing H, Managing Director, Crocs India Pvt. Ltd (CIPL). said, "Crocs is available for everyone at every age group. Since Radio is one of the most effective medium which caters to a similar audience, we are glad to be associated with Radio City 91.1FM in their unique initiative. This not only gave us a platform to reach out to our audiences but also allowed us to participate in a social cause."
 

MUMBAI: Leo Burnett India has appointed Seema Sood as Director for their newly set Events & PR division. The new division will plan and execute events & PR for Leo Burnett Clients as well as other major clients who use events as part of their marketing or HR programs.

Seema comes with a many years of experience in large Events & PR. In her earlier avatar at Leo Burnett she was responsible for organizing Goafest event for the first two years. In her stint as COO with Salaam Bombay Foundation in the last three years, she put together the largest World Conference on Tobacco Or Health. She was also responsible for organizing several large scale sport and creative events for underprivileged children.

Seema has 12 years of experience with agencies like Mudra, and Ambience Publicis in addition to Leo Burnett. Over the years, she has handled several big brands like Westside, Nerolac Paints, Heinz , Philips. She started the social responsibility cell- LeoHope at Burnett. Work done by LeoHope has gone on to win several national and international awards. Before joining the advertising world, Seema has also worked as a journalist and handled the corporate communication function.

Talking about her return to Leo Burnett she said, ?LB has always been home! Having worked for three years in the social sector has added a completely new dimension to my thinking. Working on fresh event and PR ideas for LB clients will be extremely interesting. The pleasure of working with like-minded people who share the same vision and motivation of delivering world-class events is what is going to drive me and the team.?

Speaking on this new initiative Arvind Sharma, Chairman, India Subcontinent, Leo Burnett, commented that ?Clients? marketing plans have been evolving over the years. In the recent past, we have been working with some of our clients on specially conceptualized world class events. Now with Seema and her valuable experience with us, we are looking forward to expanding this division dramatically.?

MUMBAI: You have heard the government?s view on Naxalism and you might have heard the view of the civil rights activists. Now it is time to hear the citizens living in India?s war zone! On the occasion of India?s 63rd Independence, for the first time on Indian television, CNN-IBN, IBN7 and IBN-Lokmat in partnership with The Week will attempt to understand the domestic threat of Naxalism in its 10th edition of its flagship opinion poll ?State of the Nation?. This edition of the bi-annual opinion poll on ?India?s Warzone? will take a closer look at the lives of the people residing in Naxal affected areas and also look at presenting their take on Naxalism, violence and development. Conducted by the Centre for the Study of Developing Societies (CSDS), the poll will represent over 3,700 respondents from more than 285 locations across the 7 Naxal affected states. The findings of the survey will be revealed through the week of Aug 9 - 15 on CNN-IBN, IBN7 & IBN-Lokmat and in the special edition of The Week that hits stands on Aug 13.

State of the Nation Poll which was instituted in the year 2006 highlights the ground realities of the country. The previous 9 editions of State of the Nation extensively covered issues of national importance like Nationalism, Nation?s Agenda, the Great Indian Middle Class, first ever Two Nation Poll from India & Pakistan ahead of their 60th year of Independence, state of the Modern Indian Women and the Great Indian Urban Family, Country?s Governance & Administration, Changing Attitudes in Urban India and the 60+ Generation.

Rajdeep Sardesai, Editor-in-Chief, IBN 18 Network, said, "In this edition of the State of the Nation Poll, we have tried to put forward the view of the Citizen on Naxalism. The poll tries to capture the true pulse of our nation from the worst hit states of India‘s war zone".

Philip Mathew, Managing Editor, The Week, said, "The issue of Naxalism is causing grave concern not only to authorities but also to the common man who seems to be the easy target. Our commitment to give space to the voices of all citizens finds expression in this poll of the citizens living in India‘s war zone."
 

MUMBAI: ZoOm, in keeping with its efforts to bring Bollywood closer to the audience through exclusive sneak peeks & special content brings to you yet another exclusive in the form of the Premier of Priyanka Chopra?s & Ranbir Kapoor?s latest movie Anjaana Anjaani?s title track. The movie is directed by Siddharth Anand whose last movie Bachna Ae Haseeno was a huge hit at the Box Office.

The film?s music has been composed by Vishal-Shekhar who have composed the music for all of Siddharth‘s three films in the past. The musical duo were excited to be a part of Anjaana Anjaani under the production of Sajid Nandiadwala. They have created musical magic yet again with Anjaana Anjaani after ?Bachna Ae Haseeno?. This soft & melodious song is sure to touch strike a chord in many hearts as the film is a true blue romantic musical entertainer.
 

MUMBAI: It?s that time of the year again when India will get its next dancing star, this time around, a tiny one! Come Saturday, 7th August and Zee TV?s popular dance reality show Surf Excel DID L?il Masters will come to a grand finish, announcing India?s latest child dancing sensation. And what?s more, there?s a brand new destination for this glitzy evening ? it?s aamche Pune! This year, the Balewadi Sports Complex will witness a grand celebration of dance packed with one powerful performance after another. Adding a fine sprinkling of stardust to the evening would be superstar Anil Kapoor and gorgeous daughter Sonam Kapoor as special guests of honor.

The Grand Finale of Surf Excel DID L?il Masters marks the end of a thrilling dance journey for 16 bright kids from across the country, who dazzled your TV screens with performances that established them as the real ?Dance Ke Baap?. Mentored by able skippers Dharmesh, Jay, Mayuresh-Vrushali & Amrita, the kids presented acts one could never have imagined children to be capable of delivering. Groomed by judges Farah Khan & Sandip Soparrkar, the kids approached the stage with the right attitude and mindset. With loving encouragement at various stages from popular judges of the previous seasons of Dance India Dance ? Master Remo D?souza, Geeta Kapoor & Terence Lewis, DID L?il Masters saw the talented pack of 16 scale their fullest potential. And to top it all, Mithun Da showering his blessings on the l?il wonders ensured that the kids were placed in an extremely positive environment conducive to their growth. Needless to say, all these stalwarts of dance will be present at the Grand Finale, shaking a leg with the kids, cheering them and crowning the best one of them all!

The channel has invited people from all parts of Maharashtra to join in the celebrations. People from Pune, Nagpur, Nasik, Satara, Sangli, Aurangabad & Kolhapur will get an opportunity to witness the event live. This is the channel?s initiative to connect with its viewers at the ground level.
 

MUMBAI: In a significant development Indian Merchants? Chamber (IMC), the premier Chamber of trade, commerce and industry in India appointed Good Relations India (GRI) to handle their communication duties. IMC was set up in 1907 and has around 3200 direct members which include a number of renowned private and public companies across the country. Through their pan-India presence IMC reaches out to over 2,50,000 business establishments representing their interests on various platforms.

Speaking on this association, Mr. Arvind Pradhan, Director General, Indian Merchants? Chamber said, ?IMC is a leading industry association in India and represents the interest of industries across the country in this capacity. IMC?s theme for the year is ?Inclusive Growth through Innovation? and we firmly believe that communication will play a pivotal role in getting this message across to our target audiences. We have found a very reliable partner in Good Relations India where the team comes with a prior exposure and experience of handling the communication mandate of a Chamber.?

On the occasion Mr. Deepak Kanulkar, CEO, Good Relations India commented, ?It is indeed an honour for Good Relations India to represent one of the leading trade and commerce organizations in the country. Our team has a very good understanding of the communication requirements specific to a Chamber. We are confident of making a significant contribution towards accomplishing the PR & communication objectives of IMC. ?