• STAR Pravah?s landmark achievement of 234 GRPs!

    Submitted by ITV Production on Feb 08

    Mumbai: STAR Pravah scaled a new high on the viewership charts as it touched the figure of 234 GRPs in Week 05?12 continuing its leadership in the Marathi GEC category. This is the highest ever GRP attained by Star Pravah. Star Pravah ranks no 1 in prime time GRPs amongst all Hindi and Marathi General Entertainment players with 139 GRPs.

    STAR Pravah?s Pudhcha Paul (7.30 pm Mon- Sat) and Swapnanchya Palikadle fetch the highest TVR at their slots beating all Hindi and Marathi General Entertainment with a 4.1 and 4.2 TVR respectively. Star Pravah?s Bhandaa Saukhya Bhare (6.30) pm also rules the slot amongst all entertainment channels with an average of 2.8 TVR for the past 4 weeks.

    The Channel that has been engaging in providing the best Marathi content across all genres ranks No 1 in Pune with 329 GRPs.

    Shrabani Deodhar, Programming Head, STAR Pravah says,? At Star Pravah we have been constantly reinventing and innovating our content offering for our audiences and are happy with the response of the viewers.?

    In addition to the fiction content, STAR Pravah has also been committed to premiering some of the biggest and the best Marathi blockbusters weeks within the theatrical release. 2 out of the top 5 rated movies of 2011; Fakt Ladh Mhana (4.5) and Moraya (4.1) across Hindi and Marathi GEC markets belong to the STAR Pravah bouquet.

    Commenting on this landmark achievement, Yogesh Manwani, VP Marketing, says,? Our differentiated content offering coupled with our wide scale consumer engagement initiatives have helped us widen our reach and boost the brand affinity. It is our continuous endeavour to entertain and engage our viewers through our offerings.?

    Image
  • Reliance Home Video & Games releases home video of Drive

    Submitted by ITV Production on Feb 08

    Mumbai: Reliance Home Video & Games has released the Home Video of Drive.

    Drive has won the best action movie at the 17th Annual Critics Choice Awards and has been the winner for Best Director at Festival De Cannes. It has also been now nominated for the 84th Academy Awards in the Sound Editing category.

    This critically acclaimed thriller tells the story of A Hollywood stunt performer who moonlights as a wheelman discovers that a contract has been put on him after a heist gone wrong.

    Breakout Danish director Nicolas Winding Refn (THE PUSHER Trilogy, BRONSON, VALHALLA RISING) throttles into the Hollywood with the precision-crafted action caper Drive.

    While the DVD costs Rs 599, the VCD costs Rs 299.

  • Cbazaar.in dons new avatar

    Submitted by ITV Production on Feb 07

    Mumbai: Cbazaar.in, one of the pioneers of Indian ethnic wear and accessories unfolds a new look that is elegant, timeless yet contemporary. While the current logo depicts the bazaar concept, Cbazaar.in the one stop shop introduces a fresh and nouveau look that appeals to the ?on the go? lifestyle of the ?now? generation. Strong ethics and creative thoughts have driven the present design, which innovatively address customer needs, creating an unmatched online experience.

    This makeover will facilitate the stores? vision of being on par with fashion brands worldwide. Growing 100 percent Y-on-Y this scintillating change will earn shoppers? delight and build customer loyalty. Revolutionizing the Indian online fashion industry, Cbazaar.in showcases riot inducing karigari from different parts of India. Moving up the value chain and emerging as a high-end fashion brand, this power house of fashion gives the audience an opportunity to house an exquisite collection.

    Venture into array of options crafted by Cbazaar.in, apart from the regular online shopping for Indian Designer Outfit. From introducing 150 ? 200 designs everyday to reaching out to its customers in 54 countries in all continents, this avant garde store offers a unique shopping experience where you can get couture Indian outfits made as per your preference. From choosing the fabrics to opting for the patterns, get the magical designer touch created exclusively for each and every client.

    Commenting on the new look, Mr. Rajesh Nahar, CEO & Co-Founder Cbazaar.in said "Draping the theme of tranquility and ‘on the go‘ attitude, Green has become the perfect choice for Cbazaar, the abode of traditional and contemporary fashion."

    For people who worship shopping, your prayers have been answered-the joy of online shopping, only at Cbazaar. Experience the fashion with online shopping at Cbazaar.in

    They say, ?Fashion can never be created or destroyed, befriend the trends by clicking on to http://www.cbazaar.in/

    Journey of Cbazaar.in to the new platform: http://blog.cbazaar.com/our-journey-to-our-new-look/

  • Abhishek gets green globe for creating awareness about global warming

    Submitted by ITV Production on Feb 06

    New Delhi: Versatile actor Abhishek Bachchan has proved that it is not only in the variety of roles on screen that he has excelled. The actor has been honoured with a Green Globe award for "outstanding efforts by a celebrity" to fight climate change.

    The 35-year-old actor, who received the award from noted environmentalist R K Pachauri, said he has always tried to associate himself with organizations that make efforts for a greener future.

    "I am humbled to have got this award... I remember as a young student in boarding school I was taught about how much our earth is suffering due to our style of living... But as I left school and became an actor I somehow lost touch with all these things... But I met Dr Pachauri and that reiterated the belief in me that I can make a difference... As an actor I have a platform to reach out to the masses and I want to put that to full use. I will continue to spread the message of global warming and educate people about the problems we might face in the future," Bachchan said.

    The award was given to Bachchan at the 12th Sustainable Development Leadership Summit, which was also attended by Hollywood action icon Arnold Schwarzenegger who said he wants to inspire the world to go green.

    The 64-year-old actor on his maiden visit to India said: ?Most powerful movements in history, like that of (fighting) apartheid, American civil war and fight of Indian independence started at grass root level by a single person, like Mahatma Gandhi and Martin Luther. They did not wait for higher authorities to give them go ahead to do something like this?.

    The Terminator star who has also served as the Governor of California from 2003 until 2011said: ?I was shooting for The Last Stand and I asked them to speed up filming, so that I could be free to come here. I always wanted to come to this land of culture and tradition,? he said.

    Image
  • Vardenchi revamps its online identity

    Submitted by ITV Production on Feb 06

    MUMBAI: Vardenchi is India‘s premier custom motorcycle company, offering end-to-end solutions in every area of custom motorcycle building. Each custom motorcycle is designed to cater to the rider‘s individual needs and personality. This makes every Vardenchi, not just a hunk of metal and wheels, but a work of art.

    In order to reflect this brand vision, BC Web Wise has revamped Vardenchi‘s online identity. Akin to the motorcycles, the website design is sleek with bold typefaces used to embody the attitude of the motorcycles.

    The website features the brand motorcycles, press releases, an exclusive gallery and more. The smooth navigation system and use of jquery technology for a sleeker interface contributes to the excellent user experience. The agency will also be handling the brand‘s search and social media initiatives.

    Said Vardenchi CEO Akshai Varde, "The single most striking quality about the team at BC Web Wise is the effort put into understanding the brand and product and mirroring the essentials across on every online medium. The team is a good mix of creative and technical professionals that take their challenges very seriously.

    Each member taking that extra step to chalkout the best options and provide precise guidance to the client with an honest intent in mind. With a leader like Chhaya who has set in place a very comfortable and conducive environment for growth and excellence I‘m sure BC will continue to impress and delight clients as they do now. Kudos".

    Averred BC Web Wise Founder and CEO Chhaya Balachandran Iyer,"Someday I would want to own and ride a custom-made Vardenchi myself. This is the most creatively led and yet product-features led designer product we have ever had a chance to work on and therefore definitely exciting. With a focus on digital as their mainstay media, I think Vardenchi will soon be a case in point on how a brand can be built purely with the strengths of digital media."

    BC Web Wise is a digital advertising agency that empowers brands online. The agency provides 360 degree Digital Media Solutions ranging from websites, microsites, and online campaigns to innovative internet advertising and mobile marketing.

  • HISTORY TV18 revels the deadly Megaquake

    Submitted by ITV Production on Feb 04

    Mumbai: Will our world, as we know it come to an end because of forces from within? This February HISTORY TV18 takes viewers beneath the surface of the earth into a world of tectonic wonder. As a part of the special show, HISTORY TV18 will explore one of the most deadly and perplexing mysteries that surrounds planet earth: Megaquake 10.0.

    The largest quake ever recorded was a 9.5 earthquake off of Chile in 1960, but new research shows how even larger quakes close to 10.0 just might be possible. Megaquake 10.0 reveals how a real 10.0 might actually happen on US soil -in places you might not expect and how these events can cascade across the globe. Through interviews with top earthquake experts and cutting edge scientific experiments, the special episode reveals that more than three billion people on earth are in immediate danger from the next big one!

    Scientists offer insight into how and where a 10.0 magnitude earthquake could strike. Computer simulations will demonstrate what would unfold underwater and around the world if a 10.0 Megaquake struck different fault lines in the U.S.

    An earthquake of 10.0 has never been recorded but it is said to occur once every 2500 years, capable of destroying the entire civilization. Few natural disasters are as cataclysmic and destructive as a Megaquake.

    Catch the destructive power of nature and its impact on human civilization non-stop for two hours on "Megaquake 10.0" on HISTORY TV18 on February 4th at 9pm.

    Image
Subscribe to