Vardenchi revamps its online identity

Submitted by ITV Production on Feb 06

MUMBAI: Vardenchi is India‘s premier custom motorcycle company, offering end-to-end solutions in every area of custom motorcycle building. Each custom motorcycle is designed to cater to the rider‘s individual needs and personality. This makes every Vardenchi, not just a hunk of metal and wheels, but a work of art.

In order to reflect this brand vision, BC Web Wise has revamped Vardenchi‘s online identity. Akin to the motorcycles, the website design is sleek with bold typefaces used to embody the attitude of the motorcycles.

The website features the brand motorcycles, press releases, an exclusive gallery and more. The smooth navigation system and use of jquery technology for a sleeker interface contributes to the excellent user experience. The agency will also be handling the brand‘s search and social media initiatives.

Said Vardenchi CEO Akshai Varde, "The single most striking quality about the team at BC Web Wise is the effort put into understanding the brand and product and mirroring the essentials across on every online medium. The team is a good mix of creative and technical professionals that take their challenges very seriously.

Each member taking that extra step to chalkout the best options and provide precise guidance to the client with an honest intent in mind. With a leader like Chhaya who has set in place a very comfortable and conducive environment for growth and excellence I‘m sure BC will continue to impress and delight clients as they do now. Kudos".

Averred BC Web Wise Founder and CEO Chhaya Balachandran Iyer,"Someday I would want to own and ride a custom-made Vardenchi myself. This is the most creatively led and yet product-features led designer product we have ever had a chance to work on and therefore definitely exciting. With a focus on digital as their mainstay media, I think Vardenchi will soon be a case in point on how a brand can be built purely with the strengths of digital media."

BC Web Wise is a digital advertising agency that empowers brands online. The agency provides 360 degree Digital Media Solutions ranging from websites, microsites, and online campaigns to innovative internet advertising and mobile marketing.