Mumbai: Zee Jagran - India?s First Wellness Channel ?that has carved a niche as a television channel which offers a fine blend of Physical, Psychological & Spiritual Wellness, has now taken up the challenge to enrich the lives of teenagers. Continuing its tradition of enriching the lives of its viewers, Zee Jagran is launching a unique program called ?The Balancing Act?. Spearheaded and anchored by India?s ace Yogacharya and Mind Therapist, Pratishtha Sharma, ?The Balancing Act? is a talk-show targeted at the youth especially teenagers and their parents and primarily addresses issues and problems related to this sensitive age i.e. teenage. The program gains more relevance because of the ever increasing issues that the teenagers of today?s generation are faced with. ?The Balancing Act? will be aired on every Saturday & Sunday at 7:30 PM, starting 14th April 2012.

?The Balancing Act? is designed to identify and address the age-old and new challenges faced by teenagers and offers practical and highly doable solutions. Some of their major problems ? like increasing competition and parent?s expectations from the growing children besides new age issues like ?Mobile and Internet? - will be taken up and tackled during the program, and it will also have teenagers as live audience along with a distinguished panel of experts. Today, teenagers are far more restless and confused as compared to earlier which is leading to a plethora of psychological and mental ailments like depression, anxiety neurosis, etc. Some of the common issues which will be taken up during the course of the program are Severed Parent-Child Relationships, Unstable Teacher-Student Relationships, Peer Group Rivalry, Infatuation, Labelling Children, Sibling Rivalry, Examination Pressure, Depression, Adolescent Smoking & Drinking, Over Exposure to New Age media (Internet Etc.) and early exposure to Techno Gadgets (i-phones, i-pods, mobiles etc.)

While speaking about the program, Mr. Anil Anand, Zee Jagran - Business Head quotes famous author & psychotherapist/specialist in family therapy, Virginia Satir: ?Adolescents are not monsters. They are just people trying to learn how to make it among the adults in the world, who are probably not so sure themselves!!!? Hence it was thought to offer a solution driven platform to this young audience along with those who are a critical part of their environment ? parents, teachers, friends, siblings, etc. It?s a show targeted to provide some ?take home value for the teenage generation of the country!?

Zee Jagran along with India?s first women Yogacharya and Mind Therapist Pratishtha Sharma present the show The Balancing Act which brings together Teens, Parents and Teachers on a single platform where they can freely speak their heart out. The show will also have eminent guests to give their expert views and counsel the students. The main motto of the program is to help teenagers to reduce their tensions by counseling and providing solutions to the challenges they face in day-to-day life so that they can build a bright future for themselves and for the country as a whole.

Mumbai: Angry Brides, an initiative to raise awareness against dowry in India was launched earlier this year by Shaadi.com, the world?s largest matrimonial site. The anti-dowry game hosted on Shaadi.com?s Facebook page has received an incredible response from people around the world. Angry Brides, has been played by over 500,000 people in over 35 countries. What is even more remarkable is that over 200,000 of the total players are women. This strongly reflects the changing approach of women against the social evil of Dowry.

?We at Shaadi.com are encouraged by the overwhelming global response received by Angry Brides. We are now even more inspired to spread the message of non-tolerance to every single person that could be affected by dowry. We are, therefore, running a Facebook contest to spread further awareness about the nuisance of Dowry.?

The contest is open from 13th April - 6th May, 2012. Click http://on.fb.me/Ith8H8 to play Angry Brides and take a stand against dowry. Let?s make a difference.

MUMBAI: UTV continues its association with Goafest for the third straight year.

Bindass, UTV Stars, UTV Movies and UTV Action have lined up activities for the festival that kicks off on 19 April.

The channels will be present at the event across three days. Bindass will extend their relaunch campaign to the trade fraternity in Goa not only in the main Goafest venue (Zuri White Sands ? Varca beach) but will have a prominent presence in South Goa in the form of outdoor. Rain dance ? one of main properties Bindass has been taking up year-on-year - will also be supported by an innovative installation along with distribution of merchandise (flip flops and wayfarers).

UTV Movies plans to marry the core proposition of the channel ?Jeeyo Bollywood? (Bollywood Movies) and the core competency of this fest (creativity). In this zone one can come and either use their creativity and finish Bollywood dialogues in their own way and get a customised T-Shirt with their line and name on the T-shirt or play some fun Bollywood games (like trivia or dartboard) and win specially crafted minimalistic Bollywood T Shirts ? a kind of a T-shirt to be introduced into the market by UTV Movies at Goafest.

UTV Broadcasting head marketing Kunal Mukherjee said, "Goafest is one platform where the entire creative and media fraternity comes together making it the perfect opportunity for our network to interact with them. Having successfully established UTV as a brand at Goafest, we have made the network?s presence felt across the festival in the past two years. In the third year of our association with the festival we intend to bring in more fun and zest for all with thrilling brand activities like splendid parties, exhilarating water sports, rollicking rain dances, game kiosks and much more."

UTV Stars is sponsoring the media night party on 20 April which is followed by the media night awards. DJ Akhtar will perform at the event. Also, before entering, each delegate can have themselves photographed with Bollywood celebs (life size poster).

Mumbai: The United Nations Information Center for India and Bhutan hosted its 2nd Annual Young Changemakers Conclave in Mumbai in partnership with the US Consulate on 14th April 2012. The conclave was presented by Bindass.

Mr Peter Haas, US Consul General and Samyak Chakrabarty, Managing Director, Youth Media Group hosted the evening.

200 young individuals between the ages of 18 to 35 were selected from diverse backgrounds out of the 5000 who applied, to attend this day long event to discuss, deliberate and confer on a wide array of topics while engaging with current day leaders. The key focus point of the Conclave was "Role of Youth: Transforming Dialogue To Action".

Inspirational speakers from various domains of academia, sport, business, technology, politics, music, journalism/media, arts/literature, social change and film were be a part of the 2nd Annual Young Changemakers Conclave in Mumbai. This was followed by a Q&A session and concluded with a ‘Youth Leaders Dinner‘, with a Keynote Address by Anurag Singh Thakur of the Bharatiya Janata Party.

Commenting on the Bindass Young Changemakers Conclave, Keith Alphonso, Business Head, Bindass said, "Bindass as an achiever brand aims to inspire and encompasses qualities like Grit, Style and Success and that‘s what the youth stand for. The youth today exist in an environment of Fragile Invincibility which is comprised of hyper competition across numerous opportunities in a country like India. Yet they are able to overcome the environment and succeed due to a constant spirit of ‘Can do‘. The new brand campaign of Bindass depicts this ‘Rest Less Do More‘ attitude. The Bindass young changemakers conclave was a great opportunity for the youngsters to connect and share their thoughts with eminent personalities on a common platform."

Samyak Chakrabarty, Managing Director, Electronic Youth Media Group and also the youngest CEO in India at 23, has conceptualized the idea of this conclave since its inception, he said, "The 2nd Annual Young Changemakers Conclave has been constituted to enable an interaction between diverse leaders and the next generation with the hope that this dialogue will lead to sustainable social change and awareness"

Also present on occasion was Ms Kiran Mehra Kerpelman, Director, United Nations Information Centre for India & Bhutan who has been recently appointed by UN Secretary General Mr Ban-Ki-Moon.

MUMBAI: T-series has acquired the audio rights of Kunal Kohli?s Teri Meri Kahaani and Preity Zinta?sdebut film Ishkq In Paris.

While Teri Meri Kahaani starring Shahid Kapoor and Priyanka Chopra has music by Sajid-Wajid, Ishkq In Paris starring Zinta and Issabelle Adjani has musical score given by Pritam.

Incidentally, the album of Ishkq In Paris will also have a special promotional music video starring none other than B-town superstar Salman Khan.

New Delhi: Digitas ?the world?s leading digital marketing agency are proud to announce Samsung?s victory as leaders in the recent Social Media Brand Equity Ranking (SEMBER) index launched by NM Incite- a Nielsen McKinsey company. Digitas India have been managing Samsung Mobile?s Digital and Social Media presence for more than 2 years and have helped in building an active community of over 1.2 million fans and a dominant media presence in digital.

SMBER uses an innovative model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public sentiment surrounding the brand in the online world. The SMBER analysis covers the social media buzz from the period of 1 January, 2011 to 31 December, 2011 for 400 brands in India. Samsung Mobile Phones is top-of-mind for consumers discussing the Android platform in social media. Samsung?s large following on social media platforms gives it a ?buzz share? of 36 percent.

Speaking on this, Kanika Mathur, President, Digitas India said, ?I am really pleased that stringent metrics have been used to analyse the social presence built by brands. We had to use several methodologies to gain leadership in social media for Samsung. Building properties and conversations around android was one method which we thought would engage our target audience actively on the web. At Digitas we believe it?s important to first ?listen? to customers and then create engagement platforms.?
Aman Malhotra, Senior Manager ? Digital Marketing, Samsung India Electronics Pvt Ltd. also commented, ?I heartily thank Digitas India for making Samsung no. 1 on social media by choosing the right platforms for our activities and creating the right strategy that was directly linked to the business objectives. It is overwhelming to see the customers? feedback and our endeavour is now to reach out to more masses and build a strong brand network.?

To further strengthen its presence in the digital space, Digitas has recently inducted Tim Guillos to lead social media in India. Tim Guillios has joined from Paris, where he was working for Blogbang- Publicis Groupe. His induction will definitely boost Digitas India‘s social media offerings.