UTV associates with Goafest for the third time

MUMBAI: UTV continues its association with Goafest for the third straight year.

Bindass, UTV Stars, UTV Movies and UTV Action have lined up activities for the festival that kicks off on 19 April.

The channels will be present at the event across three days. Bindass will extend their relaunch campaign to the trade fraternity in Goa not only in the main Goafest venue (Zuri White Sands ? Varca beach) but will have a prominent presence in South Goa in the form of outdoor. Rain dance ? one of main properties Bindass has been taking up year-on-year - will also be supported by an innovative installation along with distribution of merchandise (flip flops and wayfarers).

UTV Movies plans to marry the core proposition of the channel ?Jeeyo Bollywood? (Bollywood Movies) and the core competency of this fest (creativity). In this zone one can come and either use their creativity and finish Bollywood dialogues in their own way and get a customised T-Shirt with their line and name on the T-shirt or play some fun Bollywood games (like trivia or dartboard) and win specially crafted minimalistic Bollywood T Shirts ? a kind of a T-shirt to be introduced into the market by UTV Movies at Goafest.

UTV Broadcasting head marketing Kunal Mukherjee said, "Goafest is one platform where the entire creative and media fraternity comes together making it the perfect opportunity for our network to interact with them. Having successfully established UTV as a brand at Goafest, we have made the network?s presence felt across the festival in the past two years. In the third year of our association with the festival we intend to bring in more fun and zest for all with thrilling brand activities like splendid parties, exhilarating water sports, rollicking rain dances, game kiosks and much more."

UTV Stars is sponsoring the media night party on 20 April which is followed by the media night awards. DJ Akhtar will perform at the event. Also, before entering, each delegate can have themselves photographed with Bollywood celebs (life size poster).