MUMBAI: Multiplatform healthy lifestyle and wellness media brand Veria Living Worldwide (www.verialiving.com/programsales) has sold 500+ hours of programming as it prepares to head to MIP-TV. Veria Living Worldwide will offer original HD/SD content - everything from fitness and reality to travel and healthy cooking series produced by Veria Living Studios along with select library titles - to buyers at MIP-TV (Stand: P3.B10) this April.
The company has already secured deals with several networks that will air the content across 13 different countries. Noted Raymond Donahue, SVP of Programming Sales, Veria Living Worldwide, “The demand for health and wellness programming – which has been growing exponentially for several years – continues to increase dramatically across the global marketplace. Consumers are looking for expert advice that they can utilize to lead healthier, happier lifestyles. Broadcasters looking to engage this audience have successfully utilized our original programming to attract and build a loyal viewership.”
Veria Living Worldwide signed a five-year agreement with the Armed Forces Network (AFN), a worldwide radio and television broadcast network, serving nearly one million American service men and women. AFN will air all Veria Living Worldwide content and has already begun airing Veria Living Live, a daily live audience lifestyle talk show, featuring a fast-paced mix of the latest pop culture, celebrity guests and more.
RCS & RDS, one of the largest cable and satellite television operators in Romania, acquired 100 hours of Veria Living Worldwide original series. Viewers across Romania and Hungry can tune in to: Workout from Within, a fun and simple instructional exercise show; Naturally Beautiful, a health and wellness show that provides expert alternative beauty tips; What a Relief!, a look at alternative medicines that can be found in plants; Natural Companions, an exploration of the vast world of holistic pet care; Under the Sun, a survey of the flavorful and nutritious organic foods all over the world; What Happens Next?, an educational show about the relationship between the complex systems of the human body and everyday stimuli; and Veria Living Top 10, a countdown of the very best in the world of health and wellness, featuring doctors, lifestyle gurus, nutrition experts and fitness mavens.
TVA, a privately owned French Canadian television network will air Yogi Cameron: A Model Guru. The series chronicles the work of Yogi Cameron, a former supermodel turned spiritual healer who successfully treats people challenged by health issues by using yoga and Ayurveda, a 5,000 year-old-system of medicine and healing.
Israel’s leading lifestyle channel, Ananey Channels, picked up 100 hours of programming. Among the original series are: The Lisa Oz Show, an hour long talk-show where Lisa Oz empowers viewers to live well; Peggy K’s Kitchen Cures, a unique cooking show that featuring delicious and ailment-curing recipes; Fed Up, an inside look at Top Chef alum Andrea Beaman’s tricks to break unhealthy eating routines with delicious and easy-to-make meals; The First Step, a one of a kind series that combines couples therapy and fitness; and, Sweet Truth, a demonstration of natural and healthy alternatives to satisfying and sweet desserts.
Serbia’s Prava I Prevodi, a strategic partner of major TV stations in countries of the former Yugoslavia, purchased 200 hours of Veria Living Worldwide originals. The media company acquired the rights to: Chasing the Yum, a cooking show that shares the secrets of how to prepare classic Asian dishes; Feng Shui Living, a unique design show that takes your home from drab to fab and offers healthy living tips; Naturally Delicious, a healthy cooking show that helps viewers shed pounds and boost energy; Simply Beautiful, a wellness series that provides viewers with healthy alternatives in the world of beauty, fashion and fitness; and What’s Brewing, a satisfying and sometimes caffeinated journey into the ancient origins and modern-day benefits of beverages from around the world. The company also acquired the rights to Peggy K’s Kitchen Cures, What a Relief, What Happens Next, Sweet Truth and Veria Living Top 10.
LITV, 24hour HD network based in Malaysia that broadcasts across Singapore, Indonesia, Hong Kong, Taiwan, Thailand, Korea and Vietnam attained 100 hours of series from Veria Living Worldwide. The acquired series include: the Emmy-nominated Good Food America (seasons 1 & 2), a travel and reality show that follows chef Danny Boome on a culinary adventure in search of the best healthy places to eat; Pilates: From the Inside Out, an instructional exercise class centered around Pilates; Rock Your Yoga, an interactive yoga show that features people of all body types; Fit, Famous & Fabulous, an inside look into the workouts, diets, training regiments and treatments that keep today’s hottest stars looking and feeling their best; and the shows Feng Shui Living and Veria Living Top 10.