01
MUMBAI: Text 100 Delhi has been appointed by online travel company, Expedia to elevate its profile and reputation as the leading online travel site in India. Expedia plans to leverage Text 100?s reputation as a highly regarded Public Relations agency in India and acknowledged the agency?s local knowledge and media relationships as differentiators in the competitive pitch process.
As part of Expedia?s APAC operations led out of Australia, Expedia.co.in is a portal for the Indian traveler and offers the ability to select and book a wide selection of hotel accommodation, flights and tourist attractions across the world. The online travel company features more than 110,000 hotels, and more than 3,000 holiday activities and attractions from across the world. Expedia.co.in users can read thousands of independent reviews from fellow travelers and use travel-simplifying features such as maps, weather forecasts and 360 degree virtual tours of hotels.
?Expedia selected Text 100 Delhi for its strong reputation and industry experience in the local market?, said Manmeet Ahluwalia, Marketing Manager for Expedia Inc. in India. ?These are key elements as we work towards building our reputation in the highly competitive India marketplace.?
?We are excited to have the opportunity to work with Expedia and to help grow their business in India?, said Rowan Benecke, Regional Consultancy Director, Text 100 APAC. ?Our communications team is looking forward to helping Expedia grow its profile and the awareness of its online travel solutions amongst Indian travelers.?
About Text 100
Text 100 is a global public relations consultancy with a staff of 500 people and a direct presence in 30 cities worldwide. We work with many of the world?s leading technology, internet and digital lifestyle brands with a client roster that includes IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype and PayPal. We are recognised as an innovator in the field of public relations ? particularly in the emerging area of social media - and for leading the PR industry in staff development. Our strong culture has been praised around the world over the past two years during which time we have been recognised as the Best Midsize Agency in Asia, the Best Midsize Agency to Work For in the US, and one of the UK?s Best Small Companies. For more information about Text 100, please visit www.text100.com
