Sangeet Bangla garners 49 per cent share in music genre in Bengal: TAM

share this on
10 0
By indiantelevision.com Team Posted on : 14 Jun 2014 01:33 pm

KOLKATA: Sangeet Bangla has emerged as the most watched channel of Bengal in the music genre, as per the week 22 of TAM TV Ratings. The music channel has beaten Music F Fatafati in terms of gross viewership in thousands (GVT), time spent per viewer (TSV) and reach (RCH). Sangeet Bangla has garnered 4,458 GVTs, whereas Music F Fatafati managed 2,455 GVTs.
 
On the other hand, Dhoom Bangla got 2,190 GVTs.
 
Sangeet Bangla, in week 22 has garnered a market share of 49 per cent, while Music F Fatafati has around 27 per cent and Dhoom Bangla has 24 per cent.
 
A city-based music expert said that even though young people today are glued to Bollywood and Hollywood tunes, the TAM data clearly reveals that they consume Bengali music as well.

Go Top