Chrome data: Music genre sees a rise

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By indiantelevision.com Team Posted on : 16 Jun 2014 07:23 pm

MUMBAI: In week 24, four categories witnessed a rise in the opportunity to see (OTS) collated by Chrome Data Analytics & Media. The gainers are - Music genre with a slight jump of 1 per cent, followed by English News which witnessed 0.7 per cent jump in eight metros. While Business News genre saw a growth of 0.3 per cent in the eight metros, Religious channels witnessed the same growth but in HSM markets.
 
Interestingly, all the other genres saw a downward trend in the OTS with 0.7 per cent fall. Thus, English Entertainment and English Movies saw a fall in the eight metros, while Infotainment and Sports saw a fall in all India.
 
Coming back to the Music genre, Sony Mix topped the genre with 89.2 per cent OTS. In the English News category, Times Now topped with 88.2 per cent OTS while CNN secured the last position with 60.6 per cent OTS.
 
Talking about Business News in the eight metros, Zee Business topped with 79.5 per cent OTS whereas in Religious channel genre, Aastha stood at the top with 96.6 per cent OTS.

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