Television

DD India broadcasts its game-changing show Main Kuch Bhi Kar Sakti Hoon to over 50 countries

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/06/17/population.jpg?itok=VwRTtsVX

MUMBAI: In a little over two months since the new serial Main Kuch Bhi Kar Sakti Hoon (I, a woman, can achieve anything) has been on air on Doordarshan National, the tremendous response it has received from the viewers has been overwhelming. In view of this response, Doordarshan has started telecasting the serial on DD India, reaching out to over 50 countries across the globe.

Telecast on DD India every Tuesday and Wednesday at 10.30 am (IST), and on DD National every Saturday and Sunday at 7 pm, the success of Main Kuch Bhi Kar Sakti Hoon proves that woman power resonates strongly with India!

Main Kuch Bhi Kar Sakti Hoon, Population Foundation of India’s (PFI) production, focuses on  sex selection, prevention of early marriage, domestic violence, women’s reproductive health and male sensitization. Aimed at bringing about a change in the attitudes and behaviours of the target audience, and especially increasing women’s freedom and self-empowerment, the serial has been endorsed by Sharmila Tagore and Soha Ali Khan.

To further expand the reach of the serial, PFI has also launched the radio series of the show on All India Radio from May 24, 2014 at 10.05 am on FM Gold, 6 pm on FM Rainbow, 3 pm on Vividh Bharati and at 12.05 pm on all local stations.

To fully leverage the potential of the series, PFI in partnership with Gramvaani, has launched an Integrated Voice Response System (IVRS), a call-back number where viewers can share their stories and participate in discussions. Since the series has been on air, 2,00,000 calls have been received and people have discussed their experiences, thoughts and suggestions. These recordings are available on the serial’s website - http://www.mkbksh.com/connect-with-us.html

Poonam Muttreja, Executive Director, PFI, said, “We are delighted to see the response which we have received through various mediums. With an aim to maximize reach, in addition to television and radio, the serial is being disseminated through multiple media, including  the internet and mobile phones. People are appreciating the story of a strong female protagonist in Dr Sneha and discussing the messages we are giving. Immense research has gone into developing the story of Main Kuch Bhi Kar Sakti Hoon and I am very glad that we have been successful in connecting with the audience.”

“I thank Doordarshan for backing our initiative strongly and helping us reach a global audience.” added Ms. Muttreja.

Feroz Abbas Khan, eminent theatre and film director and the creative force behind the serial said, “I have directed this serial with great passion as the cause is close to my heart and it is fantastic to see the serial being viewed by people across the globe. My team has gone all out to ensure that the serial resonates with the people. It motivates all of us immensely when we hear a girl from Kashmir say that she is encouraged by the character of Dr Sneha Mathur, wants to be a police officer, and says ‘main bhi sab kuch kar sakti hoon’!”

The response to the serial is also reflected in the successful TRP it has been receiving. Main Kuch Bhi Kar Sakti Hoon reached the TRP of 2.0 within four weeks of its launch, which made it the forerunner among all new shows on Doordarshan. It also put DD in the third place among all entertainment channels in the given time slot. 

Doordarshan has a rich history of supporting serials that have promoted a cause, such as Hum Log, Jasoos Vijay and more recently Kyunki Jeena Isi ka Naam Hai. These serials addressed social issues, including caste harmony, empowerment of women, HIV/AIDS in an entertaining format and their evaluations have shown a positive impact on individual behaviors. In fact, there is global evidence that entertainment education is one of the most successful ways of bringing about a positive change in the attitudes of people around difficult social norms. The highly popular Soul City in South Africa, which has guided Main Kuch Bhi Kar Sakti Hoon, is a case in point.

Television is also the fastest growing medium and statistics reveal that over the last 15 years the reach of television in India has increased by 13%. This, coupled with the penetration of Doordarshan makes Main Kuch Bhi Kar Sakti Hoon potentially the greatest game changing media show in India at present.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/mn%3D%20%281%29.jpg?itok=62l960iv
MN+ to air its Oscar special property 'The Academy Club'

MUMBAI: MN+ is all geared up to air their Oscar special property The Academy Club that will leave the movie lover ecstatic with cinematic brilliance. The channel will air this property on 25 and 26 February, throughout the day.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nexa-P1-Powerboat_1.jpg?itok=Ada8vEtF
Sony Pix & ESPN to telecast Global Powerboat Racing live from 3-5 March

MUMBAI: Nexa P1 Powerboat, Indian Grand Prix of the Seas, will be telecast live globally and promises to deliver the most comprehensive coverage in the history of powerboating. Seeding a global sport from India, the Nexa P1 Powerboat, Indian Grand Prix of the Seas, will set a global benchmark for...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Alan-Shearer.jpg?itok=kJa34ytE
Star to host Premier League movement on 2 & 3 March, legend Alan Shearer to participate

MUMBAI: The Football Movement, jointly hosted by India On Track, is being held in partnership with the Premier League’s Indian broadcast partner Star Sports. The conference will bring British and Indian football organisations and businesses together to discuss ways to continue to grow the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/naagin%202-800x800.jpg?itok=2sQq6fWi
Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

MUMBAI: Star Plus pushed Colors to the second spot in Hindi GEC and Hindi GEC (Urban) genres in the BARC India ratings week 7 emerging on the top in these two categories. Rishtey retained its first position in the Hindi GEC (rural) category whereas Zee Anmol and Star Utsav respectively bagged the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Tarun%20Katial-800x800.jpg?itok=EAUMF-Io
RBNL all set to relaunch Big Magic

MUMBAI: Indeed, good decisions lead to great success.  Getting into the stable of one of India’s leading media conglomerates has opened up several opportunities for Reliance Broadcast Network Ltd (RBNL).   After the acquisition deal with ZEEL, RBNL is all set to relaunch its Hindi general...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Aaj-tak-sabse.jpg?itok=y5SUyDvL
Aaj Tak regains number one position in Hindi News genre

MUMBAI: Zee News made way for the entry of News24 in the top five channels' list in the Hindi News Rural genre in this week's BARC India data. In the Hindi News Urban space, ABP showed up in the top five list pushing out News Nation.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/zee%20%281%29.jpg?itok=G2vJCfG-
Zee's 'Khwaabon Ke Darmiyaan' emerges as top-ranking TV show in UAE

Zee Middle East’s second, locally produced fiction series Khwaabon Ke Darmiyaan which follows the storyline of a UAE based real estate tycoon, has emerged as the top-ranking TV show among south Asians in the UAE for two consecutive months.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Discovery%20%281%29.jpg?itok=rcV4zr8O
Star World dominates English Entertainment, Discovery regains no.1 spot

Star World dominated the English Entertainment genre followed by Zee Cafe. Players in the space witnessed a significant hike in the ratings this week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Times-Internet%20%281%29.jpg?itok=Ih3sQCAj
Times Internet appoints Rattan Chugh & Vivek Pandey in leadership roles

Looking to further consolidate its position as India's leading digital product company, Times Internet, today, announced the addition of two experienced and proven corporate leaders to their senior management team. Rattan Chugh comes in as the new chief people's officer from Standard Chartered,...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories