Television

Zee’s healthy gift to Middle East

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/06/14/verialiving001.jpg?itok=0_z2t5u4

MUMBAI: If one thought that Zee Entertainment Enterprises (Zeel) is all about drama and movies, then it is high time one turned the pages of history.

Almost seven years know, Zee Networks but with a lifestyle channel, christened Veria Living, with the aim to provide a one-stop solution for those who seek overall wellness and healthy living guidance right from their home.

Launched first in USA, it later made its presence in other parts of the countries, more recently in the Middle East and North Africa (MENA) region in the month of May.

In a statement issued by the group on the launch of Veria for the Middle-East region, Essel Group chairman Subhash Chandra said: “After a successful launch in USA and Indonesia, we bring Veria to the people of the Middle East. The essence of this channel reflects every individual's desire to enhance their outlook in life by augmenting the physical, emotional, mental, and spiritual facets in their beings. Veria will serve as a one-stop solution for all those seeking overall wellness and healthy living guidance right from the comfort of their homes."

A free-to-air channel features a wide range of shows focusing on such areas as food and nutrition, travel, exercise, alternative medicine and holistic health to redefine common perceptions about wellness.

 “But the content will be slightly modified keeping the Arab audiences in mind”, says Zee Network CEO (MENAPT) Mukund Cairae: “For Arab audiences, we can’t showcase content the way we air it in USA. So we do edit things that we feel is not suitable for Arab audiences.”

Veria is aired on Nilesat in English with Arabic subtitles across the Middle East and North Africa region.

Cairae further reveals that, to get more viewers on-board, the channel is looking at creating fresh content. “We are in talks with Yoga companies to get the Arabic content on-board.”

“"The core idea behind the creation of such a unique product is to help people realize that wellness is a celebration of life itself". “At Zee, we constantly strive to provide our audiences with new, exclusive content and programs and we understand our audience's growing interest in maintaining an active and balanced lifestyle,” concludes Cairae.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/narayan-rao.jpg?itok=Hbha1DLD
NDTV’s KVL Narayan Rao passes away

NDTV group CEO and executive vice chairperson KVL Narayan Rao passed away at 8am today. Suffering from cancer, he was 63 years old.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Mukesh-Ambani.jpg?itok=xCMQWa5B
Viacom18 celebrations: Mukesh Ambani sets the roadmap for next 10 years

MUMBAI: Indian television channel owners better watch out. Mukesh Ambani is riding into town and he means business. He sounded his intent at Viacom18’s tenth anniversary celebrations which, were held over the weekend in Mumbai’s NSCI Dome. He came in for a bit post 9 pm. And he was there for a few...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/ganga.jpg?itok=SbPCInsu
ZEEL to revamp Big Magic, Big Ganga

Zee Entertainment Enterprises Limited (ZEEL) still seems to be in a celebratory mood after its recent 25th year anniversary. After rebranding its entire Zee’s bouquet, the network is soon to revamp the Reliance Broadcast Network Limited’s (RBNL) television business that it acquired in November...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/chndra.jpg?itok=SsRnkyG_
Launch of ZEEL’s lifestyle channels round the corner

Living Foodz, which was first aired in 2015 replacing Zee Entertainment Enterprises Limited’s (ZEEL’s) Khana Khazana channel, will soon have a trio of new channels, adding to the network’s lifestyle bouquet.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/spn.jpg?itok=WBljFguF
SPN India recognised as one of the best companies for women in India

Entertainment and sports broadcast network, Sony Pictures Networks India (SPN), has been recognised as one of the best 100 companies for women to work for in India for 2017.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/anil.jpg?itok=rp4oX9JR
Sabido TV scriptwriting workshop in Mumbai on 23 November

A unique scriptwriting workshop is being organized by the Hong Kong based One Talk Production group in partnership with the indiantelevision.com group from 23-27 November and 29-2 December 2017 in Mumbai.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/charlie.jpg?itok=JcvPrf27
BBC Global news Appoints Charlie Villar as new COO

BBC Global News Ltd, the BBC’s commercially funded international news arm, has announced the appointment of Charlie Villar to its newly-created Chief Operating Officer position.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/vicom.jpg?itok=XzmI9t6N
Viacom Inc misses EPS forecast but revenue beats expectations

Even as its India business, Viacom18, celebrates its 10th anniversary, Viacom Inc’s stock on Nasdaq came under pressure after missing the earnings per share (EPS) forecast for the fourth quarter ended September 30, 2017. The company also reported financial results for the fiscal year ended...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Rajesh_Kamat.jpg?itok=nQaRNSaU
People are Viacom18's strongest competitive edge, says Rajesh Kamat

The mood is celebratory at Viacom18’s offices as it readies for its invite-only tenth anniversary bash at Mumbai’s NSCI Dome on the evening of 17 November. The Reliance-Viacom joint venture satellite TV network is ranked among the top five–and probably in the top three in the Hindi GEC space–in...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories