MUMBAI: Colors is experimenting with the social thriller genre with the launch of a fiction show, Chhal - Sheh Aur Maat.

Depicting betrayal and mystery, the daily show will go on air on 19 March at 9 pm. It will add to Colors' programming lineup representing dramas, romantic comedies, sports entertainment and scripted reality.

Produced by 24, it will air from Monday- Friday.

Colors fiction head Prashaant Bhatt said, "This is the first time we're exploring the social thriller genre and we are happy to have Abbas Mustan supporting our first step. Chhal in our way is a tribute to their kind of film making which forces audiences to think and keeps them on the edge of their seats."

Chhal - Sheh Aur Maat is the story of a newlywed bride who is entwined in a situation where her life changes dramatically. While on honeymoon, a strange man stakes claim on her as his wife leaving behind a mystery on her marriage and life ahead. The story takes the viewers through the trials in the girl’s life as she tries to demystify the truth.

"It may sound like a simple story of a newly-wed bride, but on the contrary, it will take you through twists and turns that have been carefully woven to create the web of mystery and thrill," said Bhatt.

24 Frames producers Bhairavi Raichura and Nandita Mehra added, "Chhal's story involves a lot of action, where audiences can expect to see an interesting combination of suspense, thrills and daredevil stunts. It is a story that will force you to think and make you question whether what you see is really the truth. While discussing the script, we constantly tried to think like the audience to ensure that the story was not getting predictable at any point."