Television

Unique mobile UC Browser-Colors TV integration; Bigg Boss participants revealed

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MUMBAI: A leading mobile internet browser seems to have helped the hugely popular television show in India on Colors to pick up the trending common man. Bigg Boss's official Trending Partner UC Browser, with a substantial number of monthly active users, yesterday unveiled the celebrities and the shortlisted participants’ names that are set to enter the Bigg Boss house on its flagship product.

"We have 80 million monthly active users of mobile UC Browser in India," a company official told indiantelevision.com. Apart from Bigg Boss, other UC Browser-Colors partnership worked wonders for programes such as Comedy Nights, 24, and Jhalak Dikhhla Jaa, the official added.

A part of Alibaba Mobile Business Group UCWeb Inc. revealed Bigg Boss Season 10's participants on UC Browser, a company press release stated.

UC Browser, which has had a special section to choose and vote for probable common man who could possibly appear on Bigg Boss, competes with several other mobile browsers. The highly-anticipated Bigg Boss drama will include, for the first time ever, participants from the public shortlisted by the UC Browser popularity poll, the release stated.

The celebrities who are set to be a part of Bigg Boss are -- Karan Mehra, Rohan Mehra, Mona Lisa, Gaurav Chopra, Bani J, Lopamudra Raut and Rahul Dev Kaushal. The ‘Common Man’ contestants are Nitibha Kaul, Manoj Punjabi, Manveer Gurjar, Lokesh Kumari Sharma, Priyanka Jagga, Akansha Sharma and Om Swami.

UCWeb has evolved from a mobile browser to a mobile media asset, offering mobile search and news feeds to over 420 million monthly active users (MAUs) globally. Today, UC Browser is the No. 1 independent browser in India and Indonesia, and is one of the world’s top three mobile browsers, according to StatCounter.

Bigg Boss previews and behind-the-scenes footage is also available to users of UC Browser which, according to StatCounter, has a 55% market share in India.

Bringing celebrities face to face with the ‘Aam Aadmi’ contestants, Bigg Boss assures to be bigger than ever with new drama and controversies. Keeping this in mind, UC Browser is ensuring its users to stay in touch with the full daily action by providing a special section on UC Browser as well as UC News. The section to include unseen footage, behind the scenes videos and promos of upcoming episodes. As a part of the We Media program, famous astrologist Bejan Daruwalla will be analyzing the drama happening in the show for the users and give his predictions in the form of exclusive blog post on UC Browser & UC News.

Talking about the integration with Bigg Boss, UCWeb India general manager Robert Bu said, “Reality TV shows are massively popular in India and Indians not just love watching them but also discuss them at home and at work. We have always seen entertainment related content as the best way to interact and engage with our users. The integration with Bigg Boss gives us the opportunity to give the public what they want: Their daily dose of entertainment on their favourite mobile browser.”

UCWeb Inc is a leading provider of mobile internet software and services. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), UC Union (mobile traffic and monetization platform), etc.

‘Colors', Viacom18’s flagship brand in the entertainment space in India, offers an entire spectrum of emotions to its viewers. From fiction shows to format shows to reality shows to blockbuster movies – the basket contains all ‘Jazbaat Ke Rang’.

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