NBCU inks deal with Bomanbridge to distribute 'Chef in Your Ear'

MUMBAI: Singapore based production and distribution agency Bomanbridge Media has inked a deal with NBCUniversal International Networks (NBCU) for pan Asian broadcast of the Canadian cooking competition show Chef in Your Ear. The new show will air on Diva channel.

Chef in Your Ear will feature two award winning chefs being challenged every week to deliver a dish. The dishes have to be prepared, cooked and plated by a complete kitchen novice, wearing an earpiece, and taking instructions from their mentor chef.

The chefs can see, hear and talk to their rookies, but they can’t smell, taste or touch the food.

Bomanbridge Media CEO Sonia Fleck said, “Bomanbridge is pleased to bring NBCU the entertaining hit series, Chef in Your Ear. This hot cooking competition show, which is also a format, is enjoying tremendous success on important channel brands such as Food Network in Canada, and CJ Media in South Korea. This unique take on the cooking genre will be sure to please viewers in the region.”

The show is also available as a format. CJ E&M from South Korea recently renewed the format for a second season, and is currently on air with its first season.

Mongol TV Mongolia also licensed the format.   

"The Format People are delighted that Chef in Your Ear is reaching an even wider audience in the Asia region. At the heart of every episode is an amazing journey where regular people with no cooking skills or confidence discover the secrets and the joy of producing tasty food, and want to share it with their families - all thanks to the chef in their ear,” voiced Format People CCO and partner Justin Scroggie. 

"We are confident that NBCU will enjoy as much success with the show as the Food Network has,” he further added.

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