MUMBAI: Viacom18, India’s fastest growing entertainment network of iconic brands proved its creative mettle at the recently concluded PromaxBDA India Awards by winning a whopping 17 awards across categories. Viacom18’s brands MTV, Vh1 and Comedy Central brought in a total of eight golds and nine silvers for excellence in the creative campaigns. All the winning campaigns at Viacom18 have been conceptualized and produced in-house.
MTV turned out to be the biggest winner amongst all TV channels at the PromaxBDA India Awards with a total of 11 awards being scooped up by its creative team alone.
PromaxBDA India Awards recognizes excellence in on-air promotion, branding and advertising across India, Pakistan and Bangladesh. The awards ceremony was held in Mumbai on 28th May 2014.
Below is a list of the award-winning campaigns at the 2014 PromaxBDA India Awards:
1. Best Print Campaign – MTV Rock The Vote
2. Best Editing – MTV Spoken Words
3. Best Campaign – MTV Webbed
4. Best on air – Identz
5. Best Interactive Promo – MTV Roadies Battlegroud
6. Best Reality promo –MTV Roadies Journey
7. Best Title Sequence – MTV Spoken Word
8. Best Sales & Marketing Presentation –Comedy Central Superhero
9. Best Logo Design – Spoken Word
10. Best Animation – MTV HI5
11. Best Holiday Special event promo (Rock the vote) - MTV Rock The Vote
12. Best Funniest Spot ()-MTV Serial box
13. Best Use of Social Media - Anger Management - The Destructomatic
14. Best Comedy Promo - Suits S3 - INDIAN HARVEY
15. Best Entertainment Promo - Suits S3 - Indian Harvey
16. Something for Nothing - Comedy Central's 2014 Predictions
17. Best Children's Programme Promo - Silver - Teenage Mutant Ninja Turtles - CP Promo