First Vijay Television Awards sees people poll for their favourite TV stars

MUMBAI: Soaring mercury levels notwithstanding, the denizens of Chennai thronged the YMCA ground to witness the first ever Vijay Television Awards to honour top talents of the channel, as voted by the people.

The nearly 10,000-strong crowd cheered as their favourite TV stars won mask-shaped trophies in over 30 categories including favourite junior male/female, favourite fiction/nonfiction comedian, best male/female dancer, supporting actor/actress, best actor/actress, best entertainer, best judge male/female, favourite anchor male/female, favourite show etc. Of the many awards, DHFL sponsored favourite actor while Karbonn Smart A5 sponsored favourite male singer. Two gigantic screens placed next to the stage allowed people seated at a distance to soak in the award acceptance speeches, performances and other goings on.   

The gags and light-hearted banter of the hosts for the night, Ma Ka Pa Anand, Bhavna, Ramya, Jegan, Robo Shankar, Erode Mahesh and Balaji, was punctuated by some high-octane performances including salsa, acrobatics and a flute. In one instance, a blind and physically challenged boy adopted by Star Vijay sang to a huge applause from the audience. Lending sheen to the show were celebrities including Simran, Sudha Chandran, Chitra, Ananth Vaidyanathan and Sivakarthikeyan.

Save for the long-drawn conversation in between the performances, the approximately Rs 4 crore event went off without a glitch in the technical or execution department.

The event was sponsored by Sunfeast Farmlite and powered by Karbonn Smart A5 with a long list of associate sponsors including DHFL, Vivel, Cinthol, Airtel, Ramraj, Prestige, Eldia, Vasantham, GSK Horlicks, Ruby Builders, Chennai Silks and Hyatt.

The four-hour show is expected to go on air in the second week of June with on-air advertisers the same as on-ground ones. 16 cameras were used to record the event on ground with post-production to be done in-house by the Star Vijay team.

Prior to the awards, a month-long campaign was undertaken across magazines and leading newspapers, specifically The Hindu, along with a 15 day radio campaign. Posters and hoardings were put up across Chennai. Starting this week, the outdoor marketing campaign will begin informing people about the on-air telecast of the awards. Coimbatore, Madurai, Tirunelveli, Trichy and Erode are among the cities being targeted. According to sources, the total marketing cost for both pre-even promotion and pre-telecast is estimated to be nearly Rs 1 crore.

Significantly, voting was an open process conducted through the digital medium with nearly 20 lakh people voting for their favourite stars. “We planned the event nearly two years ago but at that stage, we didn’t have so many fiction hits and categories. Now was the right time,” says Star Vijay general manager K Sriram. The scale will go a notch higher in the second edition of the awards, he says.

Click here for full list of awardees

Latest Reads
TLC firmly establishes itself as a clear leader in lifestyle genre with 24% upswing in ratings

TLC, leading lifestyle channel from Discovery Communications India, soared to the top of Lifestyle genre with a 24% increase in ratings according to the latest BARC data*. TLC secured 8640 impressions ‘000 in week 11 as compared to 6972 impressions ‘000 in Week 10. The upsurge in ratings is...

Television TV Channels Factual & Documentary
Balaji Telefilms appoints Jyoti Deshpande as non-executive additional director

Balaji Telefilms has appointed Jyoti Deshpande as the non-executive additional director. The appointment, which was approved following a circular resolution by its board on 22 March, is in compliance with share subscription agreement entered into between Balaji and Reliance Industries Ltd (RIL) on...

Television TV Channels People
Aaj Tak relaunches 'Seedhi Baat'

MUMBAI: TV Today Network has relaunched its big-ticket Hindi show Seedhi Baat. The show will be hosted by Sweta Singh, news anchor and executive editor of special programming at Aaj Tak. The first episode of the show, which  will air at 8 pm on 24 March, will feature BJP president Amit Shah as the...

Television TV Channels News Broadcasting
Dsport tops BARC ratings with Nidahas Trophy viewership

MUMBAI: Dsport, which launched last year in February, became the top ranked sports channel according to Broadcast Audience Research Council (BARC) all-India data in week 11. Rishtey Cineplex attracted a big chunk of the Hindi-speaking audience while competing with pubcaster DD Sports.

Television TV Channels Sports
Zee TV’s ‘Ishq Subhan Allah’ year’s second highest weekday fiction launch across GECs

Zee TV recently put the spotlight on Triple Talaaq with its new fiction show Ishq Subhan Allah introducing viewers to the turbulent love story of Zara (Eisha Singh) and Kabeer (Adnan Khan) – an Islamic couple dealing with the issue first-hand. Raising pertinent questions about women having a say...

Television TV Channels GECs
&Privé HD’s Unforgettables at 9 property celebrates movies that have left an indelible mark

There are some movies that become a part of your life and you can’t help but watch them over and over again. There are some characters that reveal a hidden element of yourself that results in an instant connection. &Privé HD’s property ‘Unforgettables at 9’ brings such classics every Monday to...

Television TV Channels English Entertainment
Living Foodz raises a Toast to India’s finest restaurants, night

India’s premium lifestyle channel, Living Foodz organized the second edition of Epicurean Guild Awards at an evening which saluted the game changers in India’s fine-dining, nightlife and lifestyle entertainment space. Held on March 22 at Sahara Star, Mumbai, the event was curated by Chef Manu...

Television TV Channels English Entertainment
Zee Anmol regains top Hindi GEC spot across genres

BENGALURU: Zee Entertainment Enterprises Ltd’s (Zeel) free-to-air (FTA) Hindi GEC Zee Anmol has returned to second place in Broadcast Audience Research Council (BARC) list of top 10 channels across genre in week 11 of 2018 (Saturday, 10 March 2018 to Friday, 16 March 2018). The numero uno position...

Television TV Channels Viewership
Emerald Media buys minority stake in Global Sports Commerce

MUMBAI: Emerald Media, the Pan-Asia company backed by global investment firm KKR, has acquired a significant minority stake in sports technology and management company Global Sports Commerce (GSC) through a combination of primary and secondary investments.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories