Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV gets ratings boost from Zee Rishtey Awards

MUMBAI: Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which is the highest across awards shows in the category.

The company attributeed the award show and its fiction shows for the increase in ratings. The Zee Rishtey award was presented by Dabur Almond Hair Oil, co-powered by Nerolac Paints, Brooke Bond Red Label and Himalaya Anti- Hairfall Shampoo; special partner Dixcy Scott, Jewellery partner Malabar Gold and Diamonds; partnered by Parle Milano.

Zee TV business head Aparna Bhosle said, “The success of our prime-time fiction shows stands testimony to the strengthening of our relationship with our audiences. We are humbled with the response we have received for Zee Rishtey Awards that had a strong differentiator this year - not only was it the first time ever that a broadcaster got a real life couple who were ardent fans of our shows, married at an annual awards show but the  unique manner in which we could bring the entire Zee family of stars together as baraatis  for #ZeeTVKiBetiKiShaadi on such a grand scale had viewers hooked. It has been our constant endeavour to bring novel concepts that resonate with our audience and create memorable experiences. As always, we will continue to strive to deliver the highest standards of storytelling and content offering to our viewers. We look forward to all our partners’ continuous support to chart a stronger success story year on year.”

Along with the success of Zee Rishtey Awards, three out of five weekday top fiction shows (Urban numbers) are from Zee TV – Kundali Bhagya with 7674 TVTs, Kumkum Bhagya with 6374 TVTs and Ishq Subhan Allah with 5700 TVTs. Zee TV has also been a consistent slot leader at 7 pm (Yeh Teri Galiyaan), 8 pm (Guddan… Tumse Na Ho Paega), 9:30 pm (Kundali Bhagya) and 10:30 pm (Aapke Aa Jaane Se) at HSM – (Urban + Rural) in the last four weeks- wk 41 to wk 44’18.

Latest Reads
Enjoy Super Sundays on Star Gold with “The Khelkars” this VIVO IPL

Every Sunday, engaging all members of the family through the lens of a comic household discussion, TV stars Sandeep Anand and Sucheta Khanna, along with little young superstars Vishesh Bansal, Gauransh Sharma and Divyansh Dwivedi will entertain viewers with an exclusive feed – Super Funday.

Television TV Channels Music and Youth
Watch top Indian & International golfers in action LIVE on DSPORT at the Hero Indian Open 2019

DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE, the Hero Indian Open 2019 in India.

Television TV Channels Sports
Firstpost print launches campaign trails, a unique campaign that enables readers to cover elections as reporters

Firstpost print, the weekly newspaper recently launched by Network18, has announced a unique campaign – FP Campaign Trails.

Television TV Channels News Broadcasting
Shemaroo Entertainment’s yedaz collaborates with imagica

Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica.

Television TV Channels Music and Youth
BARC India integrates TV and OOH measurement

Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting this year.

Television TV Channels Viewership
Prasar Bharati survey to gauge demand for sporting events coverage soon

Prasar Bharati CEO Shashi Shekhar Vempati has revealed that a survey will soon be conducted to assess the demand for sports coverage on the public broadcaster’s platforms like Doordarshan (DD) and All India Radio (AIR). Vempati, however, pointed out that sports coverage by a public broadcaster is...

Television TV Channels Sports
Zee Telugu to launch new fiction show 'Akka Chellellu'

Zee Telugu is all set to launch a new fiction show, Akka Chellellu. The show is slated to commence from 25 March, on Zee Telugu and Zee Telugu HD during the 5.30-6 pm time slot.

Television TV Channels Regional
LF launches new show 'Dakshin Diaries'

Lifestyle channel LF has launched a new show Dakshin Diaries which includes avenues that are familiar but when explored reveals a curated mix of culture, cuisine, travel, music, and faith.

Television TV Channels Specialised and Niche
India News curates special programming for IPL 2019

As the cricket fever is rising up with 2019 Indian Premiere League (IPL) season 12, beginning from 23rd March, India News, one of India’s leading Hindi news channel curates special programming lineup for the IPL series under the umbrella branding of Jhamajham Cricket, the special cricket show...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories