Television

Week 22: BARC rolls out combined Rural+ Urban ratings along with the separate data

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MUMBAI: From week 19, Broadcast Audience Research Council (BARC) started reporting data by dividing ratings into rural and urban categories. In week 22, BARC has given a new twist to the ratings by introducing the combined data of Rural plus Urban. Hence, from week 22, BARC will give separate Rural and Urban data along with the combined Rural and Urban Hindi GEC ratings.  

Hindi GEC (Rural )

Star Utsav continued to garner the first position with 411183 Impressions (000’s) followed by Sony Pal with 396763 Impressions (000’s) and Zee Anmol with 331471 Impressions (000’s) stood at number three.

Colors’ free to air channel Rishtey replaced Zee TV at fourth spot with 269190 Impressions followed by Star Plus which stood at fifth number with 245291 Impressions’ 000s and Zee TV at sixth spot with 230765 Impressions 000’s.

Colors maintained its seventh spot with 229334 Impressions (000’s) and Life OK stood at number eight with 168745 Impressions (000’s).

In rural data,  Big Magic stood at number nine with 157099 Impressions (000’s) and Sab TV with 115260 Impressions (000’s) grabbed tenth spot.

Hindi GEC (Urban )

Star Plus continued to lead the Hindi general entertainment channel (GECs) with 465665 Impressions (000’s) followed by Colors with 456104 (000’s) on second slot and Zee TV with 291474 Impressions (000’s) at third place.

With no change in the ranking order, Life OK, Sab TV and Sony Entertainment Channel bagged fourth, fifth and sixth position with 291474 Impressions (000’s), 256888 Impressions (000’s) and 240040 Impressions (000’s) respectively.

Sony’s free to air channel Sony Pal grabbed the seventh spot with 128739 (000’s) and &TV stood at eighth spot with 119527 Impressions (000’s).

Star Utsav stood at number ninth berth with 114881 Impressions (000’s) while Zee Anmol grabbed tenth place at 99308 Impressions (000’s)

Hindi GEC (Rural + Urban)

Even in Hindi GEC (Rural + Urban), Star India stood at numero uno, its Hindi general entertainment channel Star Plus lead the genre with 710956 Impressions (’000s) followed by Colors at second slot with 685438 Impressions’ (000s).

On the other hand, Star India’s free to air channel Star Utsav bagged the third spot with 526064 Impressions (’000s) and SPN’s Sony Pal managed to take garb fourth spot in the genre with 525502 Impressions ‘(000s).  

While Zee TV maintained the fifth slot with 524824 Impressions (‘000s) followed by Life OK at number six with 460218 Impressions’ (000s) and Zee Anmol at number seven with 430779 Impressions (000’s) respectively.

In rural+ urban data, Sab TV, Rishtey and Sony Entertainment Television (SET) grabbed the eighth, ninth, tenth slot with 372148 Impressions (000’s), 360492 Impressions (000’s) and 333131 Impressions (000’s) respectively

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