Television

TAM woos subscribers with mobile app

MUMBAI: Even as it awaits the verdict of the Delhi High Court on the case filed by its parent body Kantar Market Research, media ratings agency TAM has taken a bold move to cement itself in the industry. A new mobile app has been created to facilitate easy data access by subscribers.

 

The app, called ‘TAM India’, will provide weekly top line TAM data to subscribers through App Story (iPhone), Google Play (Android) and Blackberry World (Blackberry). It will be updated every Thursday, immediately after the regular release of TAM data to the industry. Subscribers will instantly be intimated about the update.

 

Commenting on the launch of the app, TAM Media Research CEO LV Krishnan said, "Our focus, as always, has been to enrich our customers with actionable insights through credible data. With this first ever unique initiative of launching ‘TAM India’ mobile app, we have fortified our service commitment to the industry with that of anytime anywhere access to data and quicker decision making process for clients. I am especially excited about the different ways in which this mobile app will be of value to the senior management across advertiser, media agency and TV broadcast organisations.”

 

On a weekly basis, the app will provide insights of different TV channel genres, markets, programmes and new promotables. At any given point in time, it will have data not just for the latest week, but also for the preceding four weeks.

 

The following is the kind of data that will be available on the app



· Channel Genre: Overall genre wise viewership data and five weeks trends for select genres

· Markets:  Market wise viewership data and five weeks trends for select markets

· New Programme Launches:  List of new programmes launched during the latest week on respective channels

· New Promotables: List of new programme promotions on respective channels during the latest week

 

The app will also provide a feature to bookmark a favourite market or genre which will be shown as a first screen from the next update. The app is available for download on the TAM website www.tamindia.com.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_37.jpg?itok=YurkNzHi
CNN-News18 #HelpAshmita Campaign

In the aftermath of India’s performance at the Rio Olympics, the discussion across the country turned to what needs to be done in order to improve the country’s ranking at the Tokyo Olympics in 2020. Against this backdrop, CNN-News18 took the lead not only in terms of coming up with a unique...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_36.jpg?itok=aiVE7g5P
MTV's Dell Campus Diaries takes of college life

MTV has partnered with Dell to uncover stories from every campus across the country. Dell Campus Diaries by MTV is an immersive college connect program that digs into what makes college life tick. It allows youngsters to showcase talent, collaborate with peers and archive college quirks.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_35.jpg?itok=mGA70TBD
&TV to air new series 'Badho Bahu'

&TV is all set to air it’s all new drama series Badho Bahu from September 12, every Monday to Friday at 9.30 PM. Produced by Sunny Side Up films and Hum Tum Telefilms Pvt. Ltd, &TV’s latest offering Badho Bahu, is set against the backdrop of Haryana, known to produce some of the best Indian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Empire%20s2.jpg?itok=QUSqb_ot
Binge with Star World this September

India’s premiere entertainment channels Star World and Star World HD, are set to add some much needed drama and more to your weekends come September! Home to some of the best English entertainment in India, ‘Star World Weekend Binge’ will showcase three Emmy-nominated shows all through September....

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_19.jpg?itok=-DfCnP6B
Star World and Star World HD to air season 3 of 'Empire'

With Season 3 of Empire all set to premiere on Star World and Star World HD, there is rising curiosity about the future of the Lyon dynasty, Cookie and Lucious’s future and who can forget – the roles stars such as Mariah Carey, French Montana, Birdman, Xzibit, and Kid Cudi will play in the sizzling...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_18.jpg?itok=x74vIJu7
Vh1 to air the latest season of The X Factor UK in India

The most talked about TV show, The X Factor UK, is back on Vh1, yet again! This time, it’s back with some of the show’s most loved judges. The latest season of The X Factor will air in India on the 30 of August with a special two-episode premiere, following which, all-new episodes of the 13 season...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_17.jpg?itok=XP5Jr1CO
'The Night of' to end on Star World Premiere HD!

Steven Zaillian’s The Night Of turned out be the big hit that no one ever expected it to be. After all the obstacles it overcame and the amount of years it took for the miniseries to finally make it to television screens, The Night Of, since its premiere, led to a lot of conversations among...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_15.jpg?itok=cQ7wsx5f
Discovery to air new series 'Smart China'

This September, join hacker Josh Klein as he explores some of China’s most innovative experiments, technologies, and teams that are pushing the boundaries of human ingenuity, in a new series from Discovery. Find out how China is leading a wave of global innovation on SMART CHINA, premiering on...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_9.jpg?itok=KdspdLZB
Endemol Shine India's Abhishek Rege to head films as well

Endemol Shine India has elevated Abhishek Rege as the Chief Operating Officer (COO) for Television & Films. Rege currently leads the television business of the company as COO for Television. One of the leading and most valuable content production companies in India across television, film and...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories