Television

TAM woos subscribers with mobile app

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MUMBAI: Even as it awaits the verdict of the Delhi High Court on the case filed by its parent body Kantar Market Research, media ratings agency TAM has taken a bold move to cement itself in the industry. A new mobile app has been created to facilitate easy data access by subscribers.

The app, called ?TAM India?, will provide weekly top line TAM data to subscribers through App Story (iPhone), Google Play (Android) and Blackberry World (Blackberry). It will be updated every Thursday, immediately after the regular release of TAM data to the industry. Subscribers will instantly be intimated about the update.

Commenting on the launch of the app, TAM Media Research CEO LV Krishnan said, "Our focus, as always, has been to enrich our customers with actionable insights through credible data. With this first ever unique initiative of launching ?TAM India? mobile app, we have fortified our service commitment to the industry with that of anytime anywhere access to data and quicker decision making process for clients. I am especially excited about the different ways in which this mobile app will be of value to the senior management across advertiser, media agency and TV broadcast organisations.?

On a weekly basis, the app will provide insights of different TV channel genres, markets, programmes and new promotables. At any given point in time, it will have data not just for the latest week, but also for the preceding four weeks.

The following is the kind of data that will be available on the app



? Channel Genre: Overall genre wise viewership data and five weeks trends for select genres

? Markets:  Market wise viewership data and five weeks trends for select markets

? New Programme Launches:  List of new programmes launched during the latest week on respective channels

? New Promotables: List of new programme promotions on respective channels during the latest week

The app will also provide a feature to bookmark a favourite market or genre which will be shown as a first screen from the next update. The app is available for download on the TAM website www.tamindia.com.

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