Television

TAM: Star Plus & Colors on a rise; Sab dislodges Zee

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MUMBAI: Week 22 of TAM TV ratings can be dedicated to Star Plus, Colors and Sab, who proved themselves as the rising stars. On viewership front, all the three Hindi general entertainment channels (GECs) gained at both household and individual level.

Another highlighting factor was that Sab made its way to the third position, thus dislodging Zee to number four. Life OK moved further down at number five on the ratings chart.

Coming back to the viewership numbers, Star Plus continued to rule GECs with 597 GRPs, up from 566 GRPs on a household level and 260 GRPs, up from 243 GRPs on an individual level.

Colors remained steady at number two with 468 GRPs, up from 440 GRPs on a household level and 208 GRPs, up from 195 GRPs on an individual level.

It was a celebration time for Sab as it conquered the third spot with 313 GRPs, up from 303 GRPs on a household level and 149 GRPs, up from 145 GRPs on an individual level.

Sab’s gain was Zee TV’s loss. The channel, at number four, garnered 312 GRPs, down from 319 GRPs on a household level and 126 GRPs, down from 131 GRPs on an individual level.

Life OK observed a significant drop in its viewership and noted 297 GRPs, down from 310 GRPs on a household level and 126 GRPs, down from 131 GRPs on an individual level.

Sony Entertainment Television (SET) at number six recorded 208 GRPs, down from 221 GRPs on a household level and 97 GRPs, down from 101 GRPs an individual level.

&TV noted a marginal drop in the viewership and noted 114 GRPs, down from 117 GRPs on a household level and 52 GRPs, down from 53 GRPs on an individual level.

Click here for the full report.

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