TAM: Kannada GECs sole regional genre to witness rise

MUMBAI: In week 28 of TAM TV ratings, Kannada was the only general entertainment channel (GEC) genre to witness a six per cent growth in viewership levels compared to last week. 

Udaya TV garnered a rise of 12 per cent with 471 GRPs, up from 421 GRPs. Colors Kannada at number two, observed a growth by five per cent in viewership levels with 421 GRPs, up from 399 GRPs. Suvarna TV maintained its third slot with 253 GRPs, down from 248 GRPs.

All other GECs witnessed a drop in viewership levels. 

Despite shedding numbers and witnessing a six per cent drop in the viewership, Sun TV from the Tamil genre was the top contributor with 1201 GRPs, down from 1277 GRPs. Vijay TV noted a drop of seven per cent drop and registered 341 GRPs, down from 366 GRPs. Z Tamil stood at number three with 125 GRPs, down from 128 GRPs. 


Overall, the Malayalam GEC genre witnessed a drop of five per cent in viewership levels in this week. Asianet was the most affected channel with seven per cent drop in viewership levels. It reported 866 GRPs, down from 928 GRPs. Mazhavil Manorama at number two recorded 259 GRPs, down from 266 GRPs. Lastly, Survya TV observed 198 GRPs, down from 205 GRPs at number three.

The Telugu GEC genre witnessed a drop of four per cent in viewership levels in week 28. Z Telugu witnessed a growth of four per cent in viewership levels and garnered leading position among the Telugu GEC genre. It noted 512 GRPs, up from 493 GRPs. Maa TV secured the second position with a drop of three per cent in viewership levels and registered 494 GRPs, down from 508 GRPs. Gemini dropped to the third spot from its leading position with a seven per cent fall in the viewership and recorded 486 GRPs, down from 521 GRPs.

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