Television

TAM expanding peoplemeter size: Kantar’s Eric Salama

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/15/kantar_logo.jpg?itok=gyTkyyFK

MUMBAI: For the past three months, the focus of the entire TV industry has been on the new industry-backed Broadcast Audience Research Council (BARC). It was almost a given that the decade-old viewership ratings agency TAM Media Research would slip away into the night as the newbie had got the government’s and industry’s support.

But TAM is not disappearing. It got some relief last week as the Delhi High Court adjourned to 26 August the hearing on its parent Kantar Media Research’s  suit against the government-declared regulation on cross holding patterns of TV ratings agencies.

And unknown to many, TAM is working to comply with the other requirements of TV ratings agency guidelines to continue to exist. A long standing demand of industry and a crucial criterion requiring compliance is the minimum number of peoplemeters. And TAM apparently is coming up to speed on this.

“We are continuing to increase the size of the panel but haven’t announced exact numbers and timings around it,” Kantar CEO Eric Salama told indiantelevision.com last week.

According to the ‘policy guidelines for TV rating agencies,' the minimum peoplemeter sample size has to be 20,000 homes. So Salama’s response to indiantelevision.com seems to imply that TAM will likely aim for that figure.

TV rating agencies also have to apply for a licence before they can operate in India and there cannot be any cross holding between agencies and TV ratings agencies. The latter regulation is something that Kantar has challenged in the Delhi High Court and TAM can continue to be operational until the court pronounces its verdict.  But it has applied for a TV ratings agency licence to  the ministry of information & broadcasting. There is no word from the ministry on the same, as the guidelines don’t prescribe a deadline for the approval or disapproval of the licence.

We reached out to but TAM, but none of its officials were available for comment at the time of filing this report.

Industry however isn’t too concerned whether or not TAM increases it  people meter sample as it is BARC they are banking on and awaiting patiently. Says a senior executive from a news channel, “Who cares whether or not TAM is expanding its meters. Government is backing BARC.”

Another broadcast CEO stated: “We don’t know what TAM is trying to achieve by increasing its sample size,” he said. “Are they trying to confuse the stakeholders or are they grandstanding?”

Now the question is if TAM does scale up, and is not shut down by some quirk of fate: can the industry support two ratings agencies? In the past it has not been able to.  Intam was the first TV viewership monitoring service which was set up in 1994 by ORG-Marg. TAM, followed in 1998. But former was merged into TAM in 2001.  aMAP was set up in 2004; commenced operations in 2007, folded up in 2011.  TAM continued to hold ground, despite carping from industry.

And now we are in a time where another rival has reared its head - BARC, which is set to roll out its ratings by end-2014. Will history be repeated or a new chapter be written?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/SonyLiv.jpg?itok=Jywzm6hT
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/gurjeev.jpg?itok=nTzETBBg
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/master-chef.jpg?itok=ds-D89hr
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories