Television

Synopsis of Auto Advertising on TV during Jan ? Dec 2013

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Highlights:

? Auto Advertising accounted for 11% growth during Jan ? Dec 2013 in comparison with Jan - Dec 2012

? Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

Note:

? The analysis is based on Ad Volume in Seconds

? Auto Advertising accounted for 11% growth during Jan ? Dec 2013 in comparison with Jan - Dec 2012

? Cars / Jeeps is the maximum advertised Product Group within Auto Category with 46% share

? Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

? TATA Motors Ltd was the top advertisers with in Auto Sector advertising followed by Hero Motocorp India

For further information contact:

Ashvini Khandekar

Manager - Communications

TAM Media Research Pvt. Ltd

9th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai ? 400 083

India

Tel: +91 22 66531213

E-mail: ashvini.khandekar@tamindia.com

Website: www.tamindia.com

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