Strong movie selection propels Sony Max to second place across genres

BENGALURU: The Hindi dubs of Tamil and Telugu movies Kanchana Returns or Kanchana 2 and Sarrainodu on Sony Max were among the top 5 most watched Hindi movies on television as per Broadcast Audience Research Council of India weekly data across HSM (U+R) : NCCS All : 2+ Individuals for week 33 of 2017 (Saturday, 12th August 2017 to Friday, 18th August 2017). In the HSM Urban market, besides the two movies mentioned above, it was Bahubali the Beginning that were among the most watched movies on Hindi movies channels in week 33. Four of the five top slots were taken up by these movies on Sony Max in the week. Strong movie selection such as these has catapulted Sony Max to second place in the top 10 channels across genres list for week 33. Sony Max scored 680.893 million weekly impressions, far behind the top 10 channels across genre Sun TV that had 1,066.846 million weekly impressions.

Two channels each from the Sun TV Network, Zee Entertainment Enterprises Limited (Zeel), Star India, Network 18 (Viacom 18) and Sony Pictures Network were among the top 10 channels across genre list for week 33 of 2017. In terms of genre, six Hindi GECs’, two Telugu GECs’, and one channel each from the Hindi Movies genre and Tamil GEC genres made up the list of top 10 channels across genre for week 33.

Close on the heels of Sony Max was Zeel’s flagship Hindi GEC Zee TV at third place across genre with 674.492 million weekly impressions followed even more closely by Zeel’s FTA GEC channel Zee Anmol with 673.259 million weekly impressions. Over the past few weeks, these two Zeel GEC’s have been topping Hindi GECs’ in the across genres list, and they continued to do so in week 33 also.

Following Zee Anmol was Star India’s flagship Hindi GEC Star Plus with 647.107 million weekly impressions at fifth place. Network 18’s (Viacom 18) flagship Hindi GEC Colors at sixth place with 634.677 million weekly impressions was followed by Star India’s flagship Telugu GEC Star Maa at seventh place with 596.510 million impressions. Another Sony Pictures Network channel (SPN) and women oriented Hindi GEC Sony Pal was at eighth place with 555.271 million weekly impressions.

The Sun Network’s flagship Telugu GEC Gemini TV was at ninth place with 539.099 million weekly impressions followed by Viacom 18’s FTA Hindi GEC Rishtey with 520.444 million weekly impressions.

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