Television

Sports genre loses; Zee Cinema leads in HSM

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MUMBAI: The sports genre in television channels registered as the only loser in week 46. The sector recorded a drop of 0.1 per cent and saw DD Sports as the leader with 91.7 per cent opportunity to see (OTS).

On the other hand, with an increase of 0.8 per cent, Hindi movies genre in Hindi-speaking market (HSM) emerged as the number one gainer and Zee Cinema registered 93.1 per cent OTS to claim leadership slot.

English Entertainment recorded 0.7 per cent increase. Colors Infinity topped the genre with 45.1 per cent OTS.

Third on the list was the Hindi News genre in HSM market witnessing 0.6 per cent growth. DD News was in pole position in the section with DD News with 98.5 per cent OTS.

English News section secured fourth position in six metros with 0.5 per cent OTS with Loksabha TV leading in the genre with 93.2 per cent OTS.

In six metros, English Movies genre registered 0.5 per cent growth with Movies Now leading the chart with 91.7 per cent OTS.

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