MUMBAI: After languishing in the sixth position for many weeks, Sony jumped to the fourth position among general entertainment channels in the week ended 16 February, as television premier of Bollywood blockbuster Goliyon Ki Raasleela Ram-Leela drew viewers to the channel.
Sony had lagged behind even Life OK and Sab, the second GECs from the stables of Star and Sony respectively, for long time.
Sony’s viewership tally rose to 339 million GVTs in the week 8 of TAM from 275 million GVTs a year earlier. Its sister channel Sab also saw a rise in its viewership during the week to 326 million GVTs from 297 million GVTs a week earlier.
For the rest of the GECs, it was a dull week. Despite losing some viewership, Star Plus continues to lead with 688 million GVTs against 702 million GVTs a week earlier. Colors continues to hold the number two position with 502 million GVTs, flat compared with 504 million GVTs a week earlier.
Zee TV is in the third position with 454 million GVTs, down from 457 million GVTs a week earlier. Life OK is at the bottom of the chart with 318 million GVTs, down from 328 million GVTs.