MUMBAI: The Indian Premier League (IPL) has started impacting the general entertainment channels (GECs). And so is visible in the week 17 of TAM TV ratings where most of the GECs have seen a drop in the TVTs with an exception of Sony Entertainment Television (SET), which is the only gainer.
Sony over took its sister channel Sab and has made its way to number five with 297,073 GVTs (244,069). Reason, the double airing of Umang 2014 which was telecast on 20 April. Other properties of the channel saw a rise as well compared to the previous week. Thus Jee Le Zara reported 1,305 TVTs, up from 1,069 TVTs, Adaalat scored 1,483 TVTs, up from 1,359 TVTs and Maharana Pratap garnered 2,828 TVTs, up from 2,548 TVTs.
Despite shedding numbers, Star Plus continues to lead the flock with 743,435 GVTs (790,776 GVTs). Its chart topper Diya Aur Baati Hum scored 13,301 TVTs, down from 14,531 TVTs a week earlier. Saathiya Saath is the second highest rated show for the channel which garnered 9,503 TVTs, down from 9,934 TVTs and Yeh Rishta Kya Kehlata Hai has seen a new rise every week. This week it scored 7,490 TVTs, up from 7,384 TVTs.
Zee TV continues to hold on to its number two position strongly as it rated 444,500 GVTs (473,025 GVTs). Its new entrant in the comedy space Gangs of Haseepur opened on a decent note. It garnered 2,727 TVTs. Rest all the shows have seen a drop in the ratings. Thus its historical series Jodha Akbar scored 9,834 TVTs, down from 10,470 TVTs, Sapne Suhane Ladakh… stood at 5,281 TVTs, down from 6,503 TVTs, Qubool Hai seems to have lost interest as it shed for the third consecutive week with 4,588 TVTs, down from 5,000 TVTs.
Colors stood at number three with 423,262 GVTs (433,237 GVTs). The channel’s reality shows have seen a decline in the viewership. Thus Khatron Ke Khiladi noted 5,752 TVTs, down from 7253 TVTs, Comedy Nights with Kapil reported 6,992 TVTs, a huge fall from 8,457 TVTs. Its fiction properties have shown some improvement. Thus Sasural Simar Ka recorded 4,445 TVTs, up from 4,377 TVTs, Madhubala scored 3,106 TVTs, up from 2,886 TVTs and Rangrasiya noted 3,179 TVTs, up from 2,916 TVTs.
Life OK maintains its stability at number four and recorded 349,580 GVTs (389,214 GVTs). Almost all its properties have seen a drop in the ratings. Thus the channel’s most popular show - Shapath recorded 2,546 TVTs, down from 2,998 TVTs. Tumhari Pakhi witnessed a major fall and reported 2,585 TVTs, down from 4,082 TVTs. Its reality show Welcome Bazi showcased 1,322 TVTs, down from 1,756 TVTs.
Sab stood at number six. Its chart topper Taarak Mehta noted 6,098 TVTs, down from 6,476 TVTs. The channel’s game show - Sab Khelo sab Jeeto saw a rise high in the viewership and stood at 1,456 TVTs, up from 1,150 TVTs.
Sahara One continued to be at the bottom of the chart and recorded 22,645 GVTs, up from 21,245 GVTs.
In the movie genre: Zee Cinema reported 203,672 GVTs, down from 217,826 GVTs; Movies OK scored 123,291 GVTs, down from 144,732 GVTs; &pictures garnered 85,904 GVTs, down from 93,933 GVTs; Zee Anmol earned 71,400 GVTs, down from 76,195 GVTs and Max registered a huge rise, thanks to the IPL frenzy as it recorded 495,922 GVTs, up from 410,312 GVTs.