Television

Rentrak rolls out new comprehensive TV analytics platform - Rubik

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/28/TV%20VIEWERSHIP.jpg?itok=43ALH5zy

MUMBAI: Rentrak has introduced Rubik, an analytics platform that gives clients the power to analyze viewing patterns, advertising exposure and the products viewers use and buy against Rentrak's TV audience ratings.

Rubik, which is already in use with 10 major national networks and one major agency holding company, contains Rentrak's unique Advanced Demographics, which merge TV viewing with information about the products consumers buy and the cars they drive.

The platform allows networks and advertising agencies to understand and identify the most relevant target households. Among Rubik's features is the ability to combine different segments into a campaign target so that custom reach and frequency reports can be defined and calculated.

“Rubik is the ultimate tool for optimized planning and TV buying at a national level. Do you remember playing for hours and weeks on end as a child with the Rubik's Cube? I remember being amazed by its complexity and, yet, its simplicity. Our new analytics platform has taken something very complex - TV viewing merged with the products viewers buy, how they vote, and the cars they drive - and made it simple. Think about a cube, not with nine boxes on a side, but with an endless number on each side. Rubik allows clients to perform complex analytics that help unlock the value of television programming and advertising content with viewers as the target,” said Rentrak vice chairman and CEO Bill Livek.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Kalli%20Purie-800x800.jpg?itok=fUrJLdfn
India Today taps Taboola to drive engagement, rev & audience development

MUMBAI: Taboola, one of the world’s leading discovery platforms, has announced an exclusive, three-year renewal agreement with India Today. Under the agreement, India Today will be integrating Taboola’s personalised content recommendations, full page personalisation, newsroom and audience exchange...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/V-NAAIDU-800X800.JPG?itok=uW3cHCJ-
Content with subtitles on India, Ukraine pubcasters discussed

MUMBAI: India and Ukraine have agreed to strengthen the bilateral cooperation between the twocountries through the medium of Cinema. The cooperation would be worked out through a policy and institutional framework to showcase films through the medium of Film Festivals and utilizing the Film...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/entertainment.jpg?itok=lpRvLERa
Politics interferes with entertainment, channel coerced into pulling out particular content

MUMBAI: The film wing of a regional political party claimed that it has ‘forced’ a TV channel not to telecast content which it felt was insulting Shivaji Maharaj. MNS film wing's Amey Khopkar told PTI that he wrote to the channel, warning them against telecasting the programme which showed Shivaji...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/STAR-PLUS-DOPAHAR-800x800.jpg?itok=qSqLfQEx
Star Plus gambles with afternoon programming in the run-up to IPL

MUMBAI: Star Plus is not only known for experimenting and being bold with its content but also with its time slots. It was the first Indian GEC which turned the prime time clock back by launching Sasural Genda Phool and Saath Nibhana Saathiya in the 7pm band more than half a decade ago.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Supriya-Sahu.jpg?itok=fM4G8zWg
Efficient management: DD implements online scheduling, billing & payment

MUMBAI: Doordarshan has implemented the Broadcast Air Time Traffic Scheduler (BATS) for online commercial scheduling & billing as well as for payment through SBI gateway.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/inside%281%29.jpg?itok=a4cQPdmr
Tarun Katial's big magic with Big Ganga

MUMBAI: A takeover is in progress. Yet, that is not getting in the way of television veteran Tarun Katial. For him, it is business as usual. The CEO of Reliance Broadcast Networks Ltd, who cut his teeth as a media professional in the early part of his career, is pleased as punch. The reason: RBNL'...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/pete%20%281%29.jpg?itok=JX1h2Zuu
Pete Holmes makes his way to Star World Premiere HD with 'Crashing'

Star World Premiere HD, India’s leading English entertainment channel is known for handpicking some of the most award-winning, star-studded and critically acclaimed shows on television today. Taking its entertainment quotient a notch higher, the channel that exclusively airs comedy series - Emmy...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/gaurav-banerjee%20%281%29.jpg?itok=PWD8w9tN
Star Plus Dopahar launched with original, diverse and differentiated content

MUMBAI: Star Plus has announced Star Plus Dopahar, an afternoon time-band (12:30 to 3 pm) on television, with a spectrum of original, diverse and differentiated content. In a category with fierce competition, Star Plus, as the leader, has always anchored change by redefining the rules of the game....

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/avinasgkaul-rajesgraina.jpg?itok=13JvkXT1
ETV revamps channels in five states, launches special

MUMBAI: Continuing with the on-going refresh of its channels, ETV channels in MP/Chhattisgarh, Bihar/Jharkhand and Rajasthan also underwent a complete makeover. Apart from the fresh packaging, new look and feel; new shows were also launched on these channels. To promote the new look, the channel...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories